From Joy.......To Disappointment (Nike Town)

Member Name: mneedham

Product:	Nike Town
Date:	15/01/01 (2742 review reads)
Rating:

Advantages: Good in 1999

Disadvantages: Bad in 2000

Nike Town, in case you have never been is a store on Oxford Street which sells everything Nike. It is based just across the road from Oxford Circus, and has three storeys of every type of clothing you could possibly want, from football shirts to trainers, from running gear to golf clubs. It has the lot.

My first visit to Nike Town was in the summer of 1999, and I was not actually aware of its being. Anyway, I saw the shop, and having visited several similar in Chester, where I used to live, decided I would have a look inside. I noticed the superb range of equipment sold in store, but also that the prices were very much extravagant. I ran straight for the third floor, the tennis one in case you?re wondering, and was overcome with the sheer amount of gear they had there. I could have spent literally hours browsing the store, but against my best wishes, was dragged away!! I did however purchase an Orange Nike tennis bag for a reasonable £30, whereas in the local shops it had been more like £40-£50, so I was very pleased. However, having realised that just about everything else was out of my price range, I left the shop and promised myself a visit for the Christmas sales.

I went back on the 31st December 1999, having been informed that the sale had now started. They seemed to have also gained a whole load of new stock and I was simply over come. Again, straight to the tennis floor I went, and was amazed that apparel previously costing a pricey £30 was now at a bargain price of only £20. I bought 3 Nike shirts for a combined total of £45, and was the envy of my friends who had gone and bought them for full price!!! They also had some bargain trainers in the sale, and I purchased the Nike Air Reckoning for a very reasonable price of £35, down from £50. My friend also bought some Nike Air Oscillate for £50, down from the RRP of £70 or thereabouts. I left very content, and with my tennis gear for the new millennium all sorted out.

Af
ter my experience in 1999, I thought it right that I paid Nike Town another visit, and did so on the 23rd December 2000. On entry, I straight away asked when the sale started, and was told the 27th December 2000. Naturally I was disappointed, especially since it had started on the 23rd December the previous year. Nevertheless, I thought having come all that way I might as well have a look around, but was still disappointed at the lack of apparel in store. They only had a miserly 3 tennis shirts in stock, and as for the trainers, the less said the better. I was still hoping that they would bring in more stock for the sales though, and promised myself another visit later in the week.

I returned on the 30th December 2000, and was yet again astonished at the lack of equipment available. It was meant to be a sale, but yet again there was very little stock in the sale, and that which was , was not exactly what I had planned to buy. I was yet again disappointed and having come all that way, yet again went home empty handed.

I therefore conclude that in 1999 Nike Town was superb, but has since deteriorated, partly because of their superb sales during the year, which do not necessitate the need for reductions, as they like to call them.

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