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68 Reviews

Sports equipment retailer.

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    68 Reviews
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      18.06.2014 13:22
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      Great for shopping for essentials, not for fun relaxing experience

      I love shopping.

      I shop as a mental therapy, and I think shopping should not only be relaxing but also fun. I want to go home happy after shopping, not only because I would get the things I need from the store, but also because of the shopping experience.

      But with sports direct, I couldn''t get both at the same time.

      The nearest Sports Direct store I went to, is the one in the Chappelfield Mall, in Norwich. It is a three stories store with a very unappealing store front and display. It''s crowded with people, and products, and it is hard just to stand and browse, and experience the shopping time.

      It does have a large selection of products. From women''s jumpers to little boy''s shoes, and even hair bands and other accessories. I found out that the quality of the products were quite good too.

      Almost everything there were sold with a really ridiculously cheap price. Even the products of the well known brands were discounted, and buying them there would be a very good deal. I had to grip my purse tight to remind myself of how many things I don''t need to buy just because they''re on a really good offer.

      In conclusion, going to Sports Direct is great if you need essentials. You can find a very affordable nice cotton t-shirt or a pair of running shoes, or a football gear even. But if you seek the fun relaxing shopping experience, you would not find one here.

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      30.11.2013 10:50
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      Bring your elbow pads and crash helmet

      I can only liken my recent experience at Sports World to feeding time at the zoo. I went in looking for a pair of football boots and some sports shorts - I came out empty handed, with a possible bruised rib. Ironically, the majority of the customers in store have probably never taken part in sports in their life. The overriding feel of this shop is that it is no more than a warehouse of bargains; and take note - if you want the bargains, you're going to face heavyweight competition.

      The shop I went in was so crowded, I really had no chance of finding a suitable pair of boots. There appeared to be a good selection at very good prices; but after hovering around this section for at least 5 minutes, hoping someone would help me find my size in the two styles I liked, I realised I had no hope. The shop was hopelessly understaffed, and the staff that were present seemed more interested in playing with the giant tennis balls than helping the customers. There were four other people waiting in the boot section at the same time. By the looks of it, one of them resorted to buying a pair of boots a size too small, just because they didn't want to wait any longer.

      The layout of the shop was haphazard at best. There was no logic in the arrangements, and no separating the genuine sports wear from the '80% off' Dunlop tracksuits that seemed so popular. I quickly realised that if I wanted a good pair of sports shorts, I'd be best to look online.

      The saving grace for this shop is the prices they offer; they really are dirt cheap. If you're prepared to fight your way through endless crowds of angry shoppers, then you can definitely grab yourself some bargains. I just didn't have the stomach for it on this occasion, so retreated to do my sports shopping online instead.

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        16.10.2013 00:00
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        It's ok - but you have to be careful what you buy and think if its worth the price.

        I have been using sports direct since having children. My sisters both used the store near to us at Doncaster Lakeside (known as Lilywhite's) and I have also used a store at Crystal Peaks in Sheffield. I find that they sell a good range of sportswear, sports equipment, and clothing for kids that have got characters like Thomas the Tank engine and Scooby Doo on them.

        An example of some items I have bought from the store are: wooly hats and gloves for my kids, baseball caps in the summer for children and adults, lots of tracksuit bottoms, sports T shirts for me and the kids, and swimwear for all of us.

        The store always seems a little overcrowded to me. I find it can be hard work to browse the clothes if the store is busy, particularly if there is anyone in there with a buggy or a wheelchair.

        Sizing in the store can be a little off. My eldest son is wearing age 7-8 clothes, and my youngest son is in age 5-6. I recently bought them each a pair of tracksuit bottoms in their respective sizes only to find that they were both a lot longer than I expected.

        The clothes in store always carry a tag to tell you that the clothes are on offer. There are yellow tags for 30% off and green ones telling you that you have 70% off the normal price. In kids clothes at least, I tend to stick to the brands that are 70% off as the quality to me is not good enough to spend £16 on a pair of tracksuit bottoms for a child to play in. I don't mind £6-10 but when they are likely to go a bit bobbly through wear, I am not willing to go higher than this.

        In store, I usually find that staff are not overly visible in the store apart from in the till area. Here the staff are usually quite young, and when you are making your purchase they always try to get you to buy extra items. The favourite is they try to put your items into a bag for life type bag, where you can just have a free carrier bag or use your own bag. There is also lots of tat round the till area like wallets, various balls, socks, which I guess they hope you will want to buy as you suddenly spot it, or your child does.

        I recently made my first online order. I found the website to have a good layout. You could search for a particular area of clothing, such as mans, womens and children. Then within that category, you could look for something specific like shoes or swimwear. I found it quite easy to navigate the site picking items I wanted to get, though when I then clicked on a particular item I quite often found that it wasn't available in the size that I required. I didn't mind that too much, as it was better than letting you order an item and then telling you it was out of stock after your order.

        My order was processed quickly, and delivered by courier within a couple of days. Delivery price was quite reasonable I thought at £3.99. What I was less impressed with however, was I found that 2 extra items had snuck onto my order when I wasn't looking. I realise that it is my own fault for not checking my final basket more carefully before checking out, but the items cost £1, which did not make much overall difference to my mental tally of what my bill would be so I missed it.

        I was sent a copy of the magazine that the store sells (basically a big advert for their products and a couple of sports related articles) and a giant sports direct mug. Personally, I would not want either of these items, and I don't imagine many people would. I think it was pretty sneaky to add them in, and I bet not many people a) notice, and b)bother to return such low cost items for a refund as it would cost more in return postage. It has lowered my overall opinion of this store.

        Overall, I recommend going to the shop more than my experience of shopping on line. You get a better idea of the sizing of the clothes and the quality of the brand you are buying. I find that the kids stuff is much better quality than the adult stuff. The swimming costume and sports tops I bought were quite a thin material and were less impressive.

        It can be quite cheap for clothes, and I will continue to use the store when I need to buy sports type clothing, but I will measure items up against the person the item is being bought for and feel the quality myself, avoiding the junk at the till in the process.

        It's an ok store, but there are better shops to shop in.

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          17.09.2013 16:09
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          Well know brand names at reasonable prices.

          I've never used Sports Direct's web site but I have visited many of their stores. I find that they sell a wide range of branded goods at really reasonable prices, sometimes less than half the recommended retail price. They sell brands such as Karrimor, Lonsdale, Puma, Reebok the list just goes on. They also sell a wide range of goods within each brand from t-shirts to rucksacks, trainers to waterproof jackets, suitcases to footballs and the stock is always changing. I've never had a problem with any of the items I've bought from them and I've bought quite a few items, mainly Karrimor trainers, but I've also bought jackets, golf equipment and camping gear. All the items have been good quality and a reasonable price.

          My one gripe with the stores is that they are not very well arranged, I find it difficult to walk around them as there are no aisles like in most stores, racks of items seem to be placed randomly on the floor space leaving very little room to get through them, especially if there's someone with a pushchair trying to get through as well. Blockages seem to occur where too many items have been crammed onto the racks and people have to fight their way through them without trying to knock them off in the process. This can get rather irritating at times as items wrap themselves around you when you're walking passed.

          After saying that I will continue to shop in Sports Direct stores, they are cheap, all the staff I've come into contact with seem friendly and helpful, I just wish they'd sort out their floor plan.

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            22.05.2013 15:47

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            Avoid this organisation - total lack of customer focus, staff training and service non existent and poor ability to satisfy customer needs - AVOID - or be disappointed. Bought goods in excess of £100 in value and took two faulty low cost (£8 together) items back for refund - would not oblige or budge in any way. Offered vouchers but I wanted a refund - as is my right. Extremely rude and unhelpful staff and manager.

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            17.05.2013 12:21

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            make false claims on their website and do not deliver any sort of customer service at all - no phone numbers either!!

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            25.04.2013 12:24
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            Good affordable items but only when you have the patience to deal with staff

            I thought I would leave a review on sports direct as I have been shopping in their stores for years but only recently started using there online order service, and therefore I will start with in store shopping.
            Firstly I manly use sports direct for my two sons trainers as I can get named trainer at affordable prices for example Nike trainer for less than £20. However I have bought other clothing items such as swimwear and sports clothing (football strips).

            Quick back ground about the store and what it sells.

            Sports direct is a leading spots wear retailer with over 470 stores up and down the country as well as and online site. Sports Direct sells items for men, woman and children. Some of the item categories they have are cloths, foot wear, swimwear and a range of sporting equipment. They also sell bags and suitcases. I haven't listed everything they sell as it would be like writing them a catalogue.

            In store experience

            My in store experiences are nearly all negative, to start with the stores are poorly laid out and it feels as if they have tried to squeeze as much stuff as possible into the smallest space possible which makes it a nightmare as you try to make your way around the store, this is even more so if you have a pram or buggy. I've lost count the amount of items I have knocked to the floor with a pram or got half way towards the till, but then had to back up and find another route as the aisle became to narrow to fit.

            Staff experience

            I have so far found the staff to be rude and unhelpful, god forbid you should need to get help with anything whilst shopping as the general answer you get from members of staff is 'yeah I'll be back in a minute' for them to then never return. The worst has to be when asking for a pair of trainers in the size you need, They tend to snatch the trainer out your hand and start talking on their radio as they walk away from you, you are then left following them around like a lap dog until they tell you if they have it or not.

            This is the bit I hate when your trainers are finally brought out, that's if they have your size, the man will stand breathing down your neck like its a bar of gold and your about to steel it. Then if they fit and you want them, he takes them back of you and states 'I'll put them behind the till for yea'. So of you got to the till having to wait around until the man's finished what his doing and decided to bring your trainers over.

            A new experience I have with staff that first happened in September 2012 was the hard sale at the till. Just so you know what I mean by the hard sale, this is when you have people at your door or on the phone trying to sell you something you don't want. In this case it is their big re-usable plastic bags. What happened the first time as I tried to pay was the lady nicely asked if I would like to buy a bag, I explain that I had my trolley so there was no need, but she would not take no for an answer and was very persistent to the point of rude aggression. In response I jokingly ask if she was on commission or something. At which point she explained that the employee who sells the most bags or catalogues each month gets a bonus.

            In regards to the quality of items in the store I have never had a problem as all the items are not produced by sports Direct but buy popular sports wear labels such as, Nike, Addidas and Reebok. I believe the reason for the items being more affordable than other stores is due to the fact items are old seasons stock

            On-line experience

            I first used the on-line service last year and thought yes great this saves me a shopping trip if I can get it delivered instead, saving the stress their shop causes. However I was shocked to see how high the level of spending has to be in order to get free delivery, over £75 or there is a £4.99 charge. Being someone who loves to save money where ever possible I held of ordering until I was ready to order our summer cloths all in one go.

            When I finally placed my order it was easy and I found the site straight forward to navigate. Once I had my order ready and went to pay I was happy to see that they accept both my card and PayPal. I usually like to use PayPal online for the easiness of it. If you use your PayPal account then you do not need to register with sports direct, but you do have to have the order delivered to the registered address and are not given the option of an alternative address. But this was fine for me.

            When the items arrived I was disappointed and extremely unhappy, I felt that I had been sent all the items they were unable to sell in store because of damages.
            Firstly one pair of trainer I bought for my youngest son had blue biro pen marks over the front, price tags had been removed of t-shirts leaving holes. And two of the four bikini tops I bought had broken straps (The stitching had come away completely where it joins at the front).

            So overall I would say not a very positive shopping experience with sports direct, however I will continue to buy the kids trainers from there to save money.

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              27.03.2013 20:59

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              Very disappointed at the lack of help and overall rude behaviour Staff and manager at sports direct Forster square show. Visited the store 3 / 4 times and all time staff are unwilling to go out of their way to check stock.

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              17.03.2013 21:52

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              They deliver wrong items and don´t answer your emails. Never again. Worst company ever!

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              06.02.2013 19:15

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              Ordered two zip up hoodies from Sports Direct online. One was fine the other was not the item I ordered it was an over head without zip type and different design. Contacted them twice using their customer services to sort it out via my account. Emails ignored!Reading the small print if I want a refund or even to get the item I ordered I need to return the item at my own expense by recorded delivery at £3.95 even though this was their error!!I strongly advise people to spend their money elsewhere.RegardsGW

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              19.01.2013 16:42
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              One of my favorite websites for clothes and trainers

              From my experience of shopping online with Sportsdirect.com primarily over their website, I am pleased on the whole with shopping with Sportsdirect. The website is organised by categories and they have the products from the lowest price at the beginning to the very highest as you select from different product and page filters.

              As I am someone who spends quite a lot of money on casual and sporting products, I find that overall that Sportsdirect are my favourite supplier. There is JD Sports as a rival competitor, and I have noted that JD Sports sell more fashionable products, by this I mean they sell the latest designs, whereas Sportsdirect.com are more mainstream and I do think that I could say that they sell arguably last season's stock. Having said that, grabbing a bargain at the right price, is far more appealing to me to get a good pair of trainers around the £20-35 price range, compared to paying £60-100 just for the design.

              Sports direct do indeed, have big name products such as Adidas, Nike, Reebok, Asics and Puma.
              In recent months, I have placed quite a few orders and on one occasion I thought I had spent £42 on 2 pairs of trainers, I received a confirmation e-mail thanking me for my order, and I did have to wait a few days to receive a new e-mail saying that my order had been cancelled due to lack of stock. This aspect of the buying process could have been so much better, and more regular updates to my order should have been in place.

              Recently when I purchased products costing slightly above £75 which qualified for free delivery, I received all the products as expected, but I have to say I did have to wait a few days for their e-mail updates which stated that the products had been given to the courier for delivery. I feel that it is good to get free delivery but for a lot of people, the barrier of spending this amount of money is quite high.
              My own purchasing has involved paying small amounts of money for t-shirts, sweatshirts, tracksuits, and trainers. I have not had the need to pay top whack for any product and have been more than happy with the range of products and it is the brands they stock that have enabled me to save some money by avoiding the most expensive priced goods. The one thing I have been most pleased is the price on a lot of products, and there are regular sales, and not just seasonal sale events. This factor will see me returning and ordering from the sportsdirect website in the future.

              When the order is delivered there is a day or 2 waiting time for delivery by Yodel courier. It is good that when the order has been confirmed that you can track your order on the Yodel website which is handy so that someone is at home to take delivery.

              When I have received my parcels, they come in boxes, and the trainer shoes have the manufacturers box, or with some clear wrapping paper with the t-shirts. I have had no cause for concern regarding the quality of the deliveries, except on some trainers I have ordered, I have seen sale stickers on the side of the box.

              Overall, I would definitely recommend sportsdirect.com for people in the market for sportswear. I have had no reason to return items back to the warehouse, but have exchanged goods at my nearest Sportsdirect retail store, for products that did not fit well, or fit as I would have liked.

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              11.01.2013 10:49

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              i spended 100 pound.they didnt deliver my parcel and they said that they dropped it my neighbours.i ask my neighbour and they said that they didnt recieve it.its been week and i am still in middle of ocean.horrible customer service.never ever in my entire life i will use them.pls avoid them.

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              04.01.2013 10:57

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              Will shop again, both in the high street stores and online!

              I've been reading so many negative reviews here, so I would like to review my experience, which on the contrary has been very positive:

              I do not live in the UK, but visit the UK regularly and love shopping in SportsDirect (Enfield). Ok, some of the stores look very chaotic, but come on, the prices are unbeatable and the quality of the goods is very good.

              This review is based on my online purchase. I prefer to order online, as there are more items and sizes available as in the stores. I personally liked the online shop very much, it's easy to use and everything worked fine. I placed my order on 28.12.2012 with delivery to Germany (p&p only £4.99). My order was sent with DHL and was delivered on 3.01.2013! All I can say really is that I am very pleased with the handling of my complete order, including the delivery and the quality of the items. I am and will remain a loyal and happy SportsDirect customer and will order again!

              1 star deduction for the chaotic stores ;)

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              02.01.2013 23:18
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              For the convenience and variety of sports direct, I do find myself going back to shop

              I've been purchasing things from sports direct for over a year now. Before that I would buy my sports gear from next, new look and random shops that are round and about in town. I wasn't too bothered about the brand, as long as I liked what saw and I got exactly what I was looking for. I was then out and about in Altrincham one day and dropped into sports direct which seemed quite busy and popular.
              It is a huge shop jam packed with sports gear. The first impression for me was that it is way too over crowded. There are clothes and shoes piled all the way up to the ceiling, there are racks and racks of clothes for all men, women and children on the shop floor and I felt a little swamped to be honest. So in terms of organization, although they have divided men's clothes, women's clothes and children clothes separately, just the fact that they are so packed together made me feel like it is quite a messy shop over all.
              They have a huge variety of things to choose from like camping equipment, special football shoes, yoga and gym equipment, and biking, they have it all. Although the store is very big, I think they need something a lot bigger just to keep things organized. Also because they don't have many stores around the city, I would think they would have one big shop and keep it in order so that people from around the city would feel more comfortable and chose sports direct as the 'Go to' place for sportswear.

              I noticed that their prices were not very cheap, but less than what you'd normally pay elsewhere. Because they have all the major sports brands like Nike, Adiddas, Puma, etc, they are expensive. But if you have a good rummage through, a lot of items they can be found on offer as well. So you can bag a good bargain in sports direct for branded things. They also have more local brands which are cheaper like Lonsdale, Kangol, LA gear, etc. They have very similar things to the big brands, only cheaper.

              My first purchase from Sports direct was two pairs of jeans. I got two for twelve pounds and that is ridiculously cheap. One year on, I still wear them. I wear them for everyday use and over time I have noticed that they have worn out a little in the sense that despite using fabric softener, they have a rough texture. When I bought them they felt like normal rough and tough jeans but as I've washed them over the year and wore them, the texture of the denim has gone quite hard which makes it a little uncomfortable to wear. I still wear them though!
              Recently I got a few things that I found were quite cheap and worth getting. I was in need of some lounge wear so I got a pair of jogging bottoms by Slazenger for 4 pounds, a pair of three quarter jogging bottoms by LA gear for three pounds and a training vest by Nike for 12 pounds(usually priced 20+ pounds) . I loved all of my purchases, they were exactly what I was looking for. But only two weeks later, I've noticed that both my jogging bottoms have got holes in them in the seam area. Nothing that I can't sew back together but the fact that both of them got holes really disappointed me. I only have washed them twice in the past two weeks and I was expecting them to last a lot longer. I've also noticed that they are developing little baubles which I don't mind if there are only a few considering it is lounge wear but I did expect a lot more in terms of the quality of the products.
              Over all, I do see myself going back to sports direct for sportswear but I don't think I'd go for the very cheap things because I now know that they don't stay in very good condition. I am also skeptical about trying their footwear and think I would rather go to an actual Nike or Puma store considering trainers are an expensive purchase and I want them to last me a good two years before I have to get a new pair.
              I would recommend sports direct for a sportswear lover, or even for someone who loves to lounge around in their pyjamas all day. You really can bag a good bargain. But, keeping in mind, you get what you pay for, if you expect a 4 pound pair of jogging bottoms to last forever, they won't!
              They do have a very good online web page where you can order online and have your things delivered but I have never done that because I prefer going to the shop, looking at the items in person and having peace of mind before buying. I save myself the hassle of sending things back and then having something go wrong! Unless you are 100% sure of an item, don't order online as it is a big disappointment if it's not what you had in mind. You also end up paying standard delivery charges which you don't get back!

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                31.12.2012 10:11

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                Products are fine, just getting them is a bit of a lottery

                I had ordered a jacket from Sports Direct. I was not in when the courier Yodel tried to drop off. I rang the number on the card to rearrange and a woman said she would deliver the next day. Waited in all day no delivery. Rang the number again no answer this time. Rang it from my mobile and funnily enough I got an answer. A very abrupt man, who tried to claim they had attempted to make the delivery (lie 1) As they were apparently based close to my home I said I would pick up from them. Could he was going out to work, (his parter wasn't though!) phone back after 7pm to get the address he point blank refused to give it me there and then, I asked him would he answer the phone yes (lie 2) I rang 3 times between 7-8pm no answer what a surprise.
                The next day I rang Yodel, they tried ringing them and yes that's right no answer. I have emailed Sports Direct as there is no phone number on their website and would not trust Yodel to deliver sandwiches nevermind parcels.
                I would advise until they get a pick up in store service or if you are house bound, not to use the online facility for Sports Direct as their couriers deliver at their convenience.

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