“ Type: Dairy „
I recently bought Clover for the first time.I always used Flora but felt like a change so started to buy a different margarine ever time.Now, a good 3 weeks before its best before date, it has gone mouldy.I do not leave my margarine out, it always goes straight back in the fridge so that can't be the reason.I have never experienced this before with any other margarine or butter.I have had to chuck it out now and I still had well over half a tub left.I will not be buying Clover again, which is a shame as my husband enjoyed it more than any of the others.
I have used Clover for many years. It has now changed. It degenerates very quickly if left out, leaving a melted sediment which is nasty. Why change something which was fine before. I think it's now horrible and will only buy it if on offer and have to remember not to leave it out on the surface as it melts straight away even in an unheated kitchen. What a disappointment.
Like many other reviewers on here I have been using and enjoying Clover for a long long time, however after being out of the UK for 6mths I went on a fridge / larder-stock-up shopping trip and unfortunately bought 4 tubs of Clover.On first opening the tub I knew immediately something was different. ... . . . . . . Colour and texture had both changed and the taste was like a cheap, greasy margarine. I can't believe that the manufacturers would change such a great tasting and popular product for the worse, it's gloopy, greasy, artificial looking and totally yucky !!I won't be buying this ever again
Nifty advertising doesn't change the fact that this stuff is muck. Are we genuinely concerned about how easy it is to spread butter straight from the fridge? Stick with butter folks and shun these adulterated, factory-produced products. In its defence, it's at least not as bad as that abomination "Olivio", truly truly dreadful.
I made the big mistake of buying about 10 tubs of Clover when it was on offer for £1 per tub and stored them in my freezer. However, unbeknown to me, they had changed the recipe to something resembling horrible cheap marg. I wrote to Dairycrest to complain as I thought there had been a fault in production, and I wanted my ten pounds back. They informed me that they had been doing extensive testing for the last 2 years and had reduced the fat content by an extra 5% bringing it down from 75% fat to 70% and all their testers loved the new product. They also added that they hoped i would enjoy it too, and gave me a couple of money off vouchers. What a cheek, it's horrible and i've been eating the stuff for 20 years and i've had to hunt around for something else because I will NEVER buy that stuff again until they change it back which I'm sure they will have to eventually because of lost sales. Countrylife spreadable is not too bad, bit pricey though.
After buying clover for 20 years over night they had changed it, i knew as soon as i opened it something had been changed, not only does it taste like margarine its very greasy and a odd colour. I rang dairy crest who sent me 2 vouchers to get me to try another dairy crest product!!
I will say for everyone missing clover i bought the block version and its the same as the old clover! Its expensive at £1.50 a block and it needs to be stored in a butter dish but it tastes/cooks and looks the same :-)
The only issue i have is only Morrisons stock it! Not found it in Asda or tesco :-(
Needless to say i buy 2 at a time and they do have very short dates on but after 20 years i wont use/buy anything else.
If they fiddle with the block version i wont be amused!
As you can read in this forum Clover have turned a deaf ear to complaints made about this once loved product. I will simply say its still Yellow but has the taste and consistency of soft candle wax. Not for our family anymore.
What have they done to Clover? It's awful - and I don't remember them telling us it had changed? Cheap and nasty & no doubt they are expecting huge profit increases but not from me because I shan't be buying another tub. Very disappointing. It used to be very buttery but now it just feels and tastes like any other margarine.
Having like many people below been a loyal 'Clover' customer for in excess of 20 years, I've been really dismayed at the new product. Not only does it not taste nice but the consistency is awful! As well as a price increase I have also noticed the use by dates reduce measurably. Usually a tub would have a use by date of 2 months in the future but now it seem to be much less and that obviously has to do with the change of recipe. I have sent a message to Dairy Crest but imagine the only thing they will take heed of is profits, so hopefully if they lose lots of loyal customers they sales will go down and they may have a rethink, though I doubt it. Such a shame, a winning formula and they have to meddle with it!! I for one won't be buying this product again.
Any one noticed that the Clover tubs no longer have "churned like butter" written on them? The reason being, it's not! Dairy Crest moved production from Shropshire to Liverpool, at the same time they changed the recipe and production method, but have been very quiet about it!
...but I have to vent.Dairy Crest are idiots. What are thinking changing a recipe that has been beloved by their customers for decades? And how dare they dictate how much fat we should be eating without telling us. If I wanted to eat less fat I'd buy Clover Light, and if I didn't care I'd buy butter. Now I have to find another spread that melts properly to cook with, as well as tastes good on bread and melted into crumpets. If they ran that ad again now where the guy eats corn on the cob with a knob of Clover melting into it, they'd have to change the tear in his eye to a look of disgusted tolerance and suppressed fury. Yuk. Idiots. Now buying Lurpak.
Shame on you Dairy Crest for changing the recipe with out telling your customers !. I to have been noticing
the colour, taste, the cheap plastic tubs with the not very good lid, but above all heart burn city. Many years ago my grandmother who lived a good healthy life apart from her ulcer passed away aged 92, a couple of years ago. My grandmother always had trouble with finding a butter or spread which never gave her
heart burn and she did Clover butter she used this for many years and never had heartburn. I to have
inherited my grandmothers ulcer troubles and I to have been useing Clover butter, but I thought there was
something wrong as early as May 2012, like other people have said the colour the taste. Well Dairy Crest
I am leaving you after many years and going to find something else. You had a good thing going there
Dairy Crest but a word to the ear LISTEN TO YOUR CUSTOMERS!.
I am disgusted with the new taste of Clover and can assure you after using it for over 20 years i will never use it again, when i telephoned to make a complaint they said they have taken the fat content and made it lower well i aint being funny but aint that what the light one is for and if you compare them with Utterly Butterly we are just getting that but in a Clover tub. I will never use this product again.
My husband and I have been loyal fans of Clover for at least 20 yrs and have suddenly noticed a big change. The texture, colour and taste are all unattractive, more like a cheap margerine. It has a matt appearance, doesn't spread in the same way and there is simply NO buttery flavour. We would like an explanation from Dairy Crest - did they think no-one would notice? They will lose a lot of customers - we are going to try another brand or just go back to pure butter and spread less thickly!
I used to like Clover and we bought it every week. Lately it seems less buttery, more like ordinary margarine. Have they changed the recipe. If so, this customer has noticed. Maybe it's time to switch to butter. The latest batch seems rather watery/oily. Not the buttery flavour I am used to.