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I can't believe it's not butter

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    24 Reviews
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      06.06.2014 10:24
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      Marymoose can believe it's not butter, but it still tastes good!

      We tend to get a lower fat spread than "I Can''t Believe it''s Not Butter". We tend to go for whatever is on special offer. Often this is "I Can''t Believe it''s Not Butter Light", but our local Tesco seems to have stopped selling this. There didn't really seem to be anything on special offer the other day and in a large container. Therefore we picked up the normal one the other day (and we did the same a couple of months ago too) - it''s not a huge problem having more fat as we don''t get through a lot of it, and it''s mainly for my boyfriend''s sandwiches for days when he takes them to work. Thought I''d write a review having just had some yummy crumpets dripping in this spread. It spreads on easily like any margarine, and tastes just the right amount of salty for me. It is described as having a "great buttery taste". I wouldn''t say it really tastes of butter (although perhaps moreso than some of these spreads), but that isn''t a problem as I like margarine too. I only tend to use butter for baking (which I do a lot of lately). That said though this works fine for cooking too (in fact used some when frying our mushrooms last night), and I would use it in cakes if I had no butter. It is suitable for vegetarians, and I have just found out that it can be frozen - I have never frozen spread before. Nutritionally 2 teaspoons (I often put teaspoons of butter on my toast! Lol!) has 55 calories in it, which is quite a lot (and makes my crumpets an even less healthy breakfast choice). This does have 60 percent less saturated fat than butter, but still it is pretty high, and as said I personally prefer a lower fat version. However, that''s not the fault of the product. We got this essentially as it''s a 500ml container (it''s pretty distinctive in it''s dark blue and yellow packaging) so will last for quite a while, rather than getting two smaller ones. It currently costs 1.65 at Tesco.

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      21.01.2011 12:35
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      a lower fat butter alternative but sorry just doesn't taste like butter, but its better than some

      I can't believe it's not butter is a margarine or a vegatable fat spread which is also made with buttermilk. This is why they say it is much more like butter than many other spreads on the market.

      The ingredients are listed as vegatable oil, buttermilk, water, salt, mono and di-glycerides of fatty acids, sunflower lecithin, potassium sorbate, vitamin e, citric acid, flavouring, beta-carotene and vitamins a and d. Interestingly the buttermilk is only actually 5% of the ingredients but I assume that is why there are less calories.
      On the nutritional information section there is the listings for per 100g which are comparable with a listing by the side for butter, which I guess is an average as not specific butter brand is named.

      For example kcal of this product is 536 whilst butter is 744 and saturated fat for this product is 19.9 and the butter 54.2! When you compare this on a weight watchers points scale for 10g (about two teaspoons), for this product it is 1.5 and for butter 2.5. So there is a substantial difference which may be important for dieters and people who need to watch there cholesterol. As they say it is 60% less saturated fat than butter.

      My whole reason for buying the product is that I love butter and enjoy eating it on toast especially, however wanting to loose a few pounds thought I would give this ago as some margarines I just don't like. The colour is a yellow colour but is not as deep as that of butter. It spreads very easily straight from the fridge, which is a bonus over butter I have to say.
      Having tried other spreads I find this better than some it does have a somewhat butter taste but can I believe it's not butter? sorry but no. It still has that margarine taste. On sandwhichs it is much the same as many other brands as the taste is often obscured by the fillings. On toast though I find it doesn't melt in like butter and therefore I can taste it more than I would like unless I put something else on the toast like marmite.
      I don't think it is the product for me, I am off to try others for my butter fix.

      It can be used for spreading on food but also like most others is good for frying, baking and usefully you can freeze it too.

      The product usually retails at around £1.40 depending on where you buy it for a 500g tub and is avaliable in supermarkets and most small corner shops.

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        03.11.2010 18:07
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        It's cheap and convenient and makes your bread wet enough to swallow

        Years ago before we were sold products that we never really asked for or needed, somebody brought out a butter that wasn't really a butter and a margarine that wasn't really a margarine and all of a sudden we started to buy it. Then others jumped on the bandwagon and now there are a huge number of variants of this admittedly handy and tasty product with the first of an increasingly pathetic series of product names that really grate on me.

        Anyway - the product is attractively packaged in a blue and yellow tub with a red corner and it is covered in writing meant to impress us and enthuse us and telling us that it's the butteriest taste ever and all that marketing stuff.

        By all accounts it does seem to offer several benefits over butter, not just health benefits but also the fact that it spreads straight from the fridge.

        It claims to comprise 60% less saturated fat than butter and it describes itself as 59% vegetable fat spread with buttermilk. I suppose if it was called Vegetable Fat Spread, we'd be inclined not to buy it. Anyway, we do and most now use this type of product rather than butter. This claim is based on sheer conjecture but you always get a good idea of sales by the amount of fridge space this type of stuff gets in the supermarkets.

        We used to be faithful to this brand, but now we are Vegetable Fat Spread tarts and just buy whatever happens to be on offer and one or the other of these products is always half price or BOGOF or some such attractive offer.

        Having been a Stork man for baking ever since I can remember, I recently started to use this stuff in baking and I have to acknowledge that it certainly works well with no adverse effect on the taste. Haven't used it for frying, nor have I ever frozen it, though it says you can.

        As a final point though, I would say that like a lot of people, we are seeking to cut down on dairy products and I note from the bottom of the tub that there are 54 calories in a 2 teaspoonful serving of I Can't Believe It's Not Butter.

        Last night we had crumpets for supper and absolutely smothered them in this stuff. It was lovely, but prompted by doing this review, we will start again on our mission to cut down on this and other like products.

        Of all the variants available, this is probably one of the ones that we buy most often. I'll give it 4 out of 5.

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        27.05.2010 20:58
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        A nice tasting spread at a reasonable price

        I can't believe that they can't believe it's not butter!

        I have to say that although this is a product I regularly buy, to me it tastes nothing like butter. It tastes like margarine - a nice tasting margarine - but nothing like butter.
        It comes packaged in a plastic tub with a clip top lid. When you first open the tub the inside is sealed with foil that has to be peeled off.
        The outside of the tub has all the nutritional information. 100g contains 536 calories and 59g of fat, which works out at 54 calories and 5.9g of fat for a 2 teaspoon serving.
        The spread itself is a very pale golden yellow colour and does smell quite buttery. It spreads very well even when fresh from the fridge.
        The taste is nice - I use it regularly on sandwiches and toast and it's nice enough, but to me it doesn't come close to tasting like butter.
        I've used this lots of times when baking and always had great results - it produces great scones and lovely light fluffy sponge cakes.
        A 1 kg tub usually costs around £1.99, but is regularly on offer - the 550g tub can currently be bought in Tesco for £1.14 on BOGOF.
        Overall I like this spread, but my quest to find a spread that actually tastes like butter will continue....

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        21.05.2010 08:29
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        Good value for money and nice tasting.

        I really cannot believe this margarine is not butter as it tastes just like it but softer in my opinion, and I buy it all the time, especially when it is on offer at supermarkets and I usually buy 2 for only £1 on these offers to save money as it is a quality margarine and worth every penny as the usual price is around £1.15 each.

        My wife bought 2 on special offer from Sainsbury's for £1 and they come in plastic tubs of which they contain 500g for each one and inside it is a pale yellow colour and the texture is nice, smooth and soft and it is very easy to spread on bread or crackers or whatever you are eating and it does not tear the bread, which is a bonus as some other margarines can tear and spoils whatever it is spread over.

        I love to bake and I often use this product to make my cakes and biscuits for my grandchildren and myself and it is a good texture to blend into the mixture perfectly and it is so soft it can be used in a mixer and does not go into little balls and splatter all over the bowl and the results are very tasty.

        The taste is quite strong and not at all bland and is very creamy and it soaks into toast or crumpets perfectly and spread over scones with cream it is very tasty too.

        It is a very cheap and very good quality to use for sandwiches for packed lunches and picnics in the summer and is good for people who have large families and are on a budget and use a lot of margarine for the children and for the very low price a little goes a long way and it can save you a lots of money.

        It is 60% less saturated fat than butter and I sometimes fry onions with it and the taste and smell is absolutely delicious and in my opinion it tastes just like butter but is softer and much lighter and it is easy to take out of the tub with a knife.

        For 2 teaspoons it contains 54 calories, 5.9g fat, 2.0g saturates and 0.15g of salt.

        This margarine is very easy to spread straight from the fridge, which is excellent as some are quite hard to use this way but this one is perfectly fine.

        The tub can be recycled.

        I highly recommend this margarine for anyone to give it a go and see if you like it too.

        I rate it 5 stars.

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          22.03.2010 10:09
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          good value for the price

          I love this margarine and buy it all the time because it is on offer a lot at supermarkets. It normally costs around £1.15 for a 500g tub, but I usually buy it for 2 for £1 when it is on the special offers because it is so tasty.

          It tastes just as it say's on the tub, I can't believe it's not butter, it is a margarine and comes in a nice blue and yellow container, which is easily recycled and it tastes delicious and light, it has a nice lid and inside it has a little paper type cover to keep the contents fresh.

          It is very easy to spread onto bread, crackers and anything else as it does not break the when spreading it. It is good for baking, although I rarely bake with this brand but I have many times and it is super. It makes life easier and quicker when making up those packed lunches in a morning or evening. I myself find doing this a chore at times.

          It is 60% less saturated fat than butter, it is fine to fry and even freeze and so if you buy more than one, one can be used and the other put into the freezer and I freeze almost anything and when this product is taken out of the freezer and left to defrost it is just as fresh as when it went into the freezer.

          For 2 teaspoons it contains 54 calories, 5.9g fat, 2.0g saturates.0.15g salt.

          The margarine tastes to me just like butter but with a softer and lighter kind of taste and it is quite rich and it melts onto toast brilliantly, it is perfect for crumpets and to just put a spoonful into rice pudding when this type is made from the grained rice not the canned, because the product just comes off the spoon with ease and not hard, it is so much easier of you are disabled and as it is not hard to slice off a block, the texture is just perfect.

          I think a lot of supermarkets have this on offer so much because it is very popular and with people on lower budgets now they tend to reduce some of the higher brands so more people can afford to have some nicer tasting products, which is an excellent idea.

          If you have not tried this one before, give it a try and look for the offers as you can save a fortune and I recommend it to anyone to try, especially if you have a large family and use a lot of margarines.

          I give it a 5 sta

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            22.02.2010 07:39
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            I tend to have a tub of this in the fridge often. It's nice and that, and it often can be on offer. I like "real" butter, but apreads like this are nice as well.

            There is loads of similar products out there, but this one and Utterly Butterly seem to be the brand named ones. This is produced by Unilever.

            The standard pack size is 500g and this would normally cost about £1.40. I got this out of Tesco about 2 months ago on a buy 1 get 1 free offer. I've seen the large 1kg packs sometimes, and they tend to pop. up on a good offer when they are in the shops.

            The pack is quite eye catching. It is coloured in blue with splodges of yellow over the plastic tub. The writing is in blue as well against the yellow bits. The tub seems sturdy enough, and inside there is a layer of greaseproof paper over the top to cover the sprea.

            The nutritional information is measured per 2 teaspoons and this has 54 calories and 5.9g of fat. This is 10g's worth.

            The spread is a bright yellow colour on the top of the spread, but underneath the top layer it s a more lighter yellow colour.

            Even when just out the fridge this spreads easy enough on Toast or even on fresh Bread. It is quite thick, but you only need a small amount to make a thin layer.

            This tastes like Butter, even though it isn't. It tastes fresh, Milky and slightly creamy and I will continue to use this for a spread and an ingredients when baking.

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            15.02.2010 17:41
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            I do not like and and never ever buy it

            Really? Really can you actually not believe it is not butter?

            Well I have to say that I can really tell it is not butter. I do not mean any offense to any one who is a mighty fan of the utterly NOTbutterlyness but I am no fan.

            I remember the ads with the cows and thinking it was a really good advert and I really loved the saying 'I can't believe it's not butter' however, the taste in something I am not fond of. At all.

            The tub is this quite gross mustard yellow, which I know is appropriate as the colour of butter and indeed this NOT butter is but it isn't exactly inviting. The tube shape has soft corners and the feel of the container has a very cheap feel.

            The butter content inside is very light and thin. Which, is good if this is what you want, but something that doesn't give toast a full and delicious taste. Butter, in my opinion, should be think, salty and full of flavour. This is quite the opposite.

            The taste does not even compare to flora (which also doesn't taste like butter but is still far superior in flavour.) This seeming hatred for this product could come from being a child and knowing I had to eat brown bread with 'Can't believe it's not butter' because it was supposedly 'healthier' Which I guess I appreciate rather than being over weight and having heart problems but it has only strengthened my love for FATTY SALTY BUTTER!

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            27.11.2009 15:42
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            Well worth buying

            I can't believe it's not butter

            Description: Manufacturer: Unilever / Type: Margarine



            A 500g tub of this product cost me £1.16 from a local supermarket and can be found in most shops and supermarkets in the chiller cabinet section.

            Like most of us, I tend to find that all the best tasting things are guaranteed to be bad for you! This is definitely the case with butter. It is delicious and a must have addition to loads of foods. Unfortunately, it is also high in fat and we are continually being advised to switch from full fat butter to something which is better for us.

            Enter "I can't believe it's not butter" which claims to contain more than 60% less saturated fat than normal butter.

            It comes in a bright yellow plastic tub with the brand name written in deep blue. Inside, there is a layer of grease proof paper to keep it as fresh as possible.

            The product is quite a natural yellow colour and not nearly as artificial looking as some butter substitutes can be. It is easy to spread, even when just taken out of the fridge.

            I find that the taste is pretty authentic, with a rich and buttery flavour that is definitely a tasty substitute for the real thing, without making you feel that you are missing out. It is creamy and thick too, so a little goes a long way.


            Nutritional info per 100g is as follows;

            536 calories
            0.2 g protein
            0.2g carbohydrates of which 0.2g sugars
            59.0g fat of which 19.9g saturates
            0.60g sodium
            1.5g salt


            All in all, this is a great way to feel like you are eating but also saving on fat and calories so being better for you. It goes well on toast, baked potatoes, corn on the cob and scones, and you feel like you are having something full fat - even though it isn't.

            I definitely recommend this product, if you are a fan of butter but want to be healthy then this is something that you should try,it may surprise you by being better than you expected!

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              18.11.2009 12:49
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              Try it

              Recently I've been eating Utterly Butterly but when I went shopping a few weeks ago I found Heron had I Can't Believe It's Not Butter on offer for 85p for a 500g tub so I decided to try that instead. Nutritional statistic wise it's about the same as Utterly Butterly with 60% less saturated fat than butter and each 100g giving us 536 calories, 0.2 g protein, 0.2g carbohydrates of which 0.2g sugars, 59.0g fat of which 19.9g saturates, no fibre, 0.60g sodium and 1.5g salt. It also contains vitamin A, D and E too.

              The tub is yellow and blue and the yellow part is meant to look like a splodge of butter with the name printed inside it. The tub is a deep rectangular shape with a lid that lifts off and initially there's a piece of greaseproof paper on top of the product.

              Once the paper is peeled off the product looks a nice appealing yellow colour and the consistency is between butter and margarine. It's slightly thicker than margarine but not as heavy as real butter. It smells buttery and if you leave it in the fridge it gets slightly hard so a bit difficult to spread.

              As far as taste goes this is suprisingly just like butter. As I said I've been eating Utterly Butterly but this tastes more like butter than that does. It's creamier and saltier which I like and really does taste like butter. If I was given this without knowing if it was butter or not I would assume it was if I'm honest, it really is close to the taste but lacks the really heavy, stodgy texture of real butter.

              My tub had at least 6 months of best before date on it and I've since bought more and they all seem to have about that on them. The 85p offer isn't permanent and in Morissons I've found it sells for about £1.14 a tub which is about the same as Utterly Butterly.

              I'm a convert, I thought I'd be staying on Utterly Butterly once I'd found that but I've switched to I Can't Believe It's Not Butter now because it tastes even better! I like the fact it's saltier than it's rival and I also think it's a closer taste to real butter. As far as imitation butter spreads go they are usually 60% less saturated fat than butter so this isn't a surprise and as I didn't eat real butter before I'm not too concerned about that.

              The other major plus for this product is my partner loves it. He usually eats real butter but had been "making do" with Utterly Butterly because it wasn't far off the taste but he's adamant we're not going back now and is really pleased we've found a spread that tastes just like butter that isn't so bad for him.

              Overall I'm converted and so is my partner, it tastes like butter and spreads closer to margarine so it's easy to use unless it gets too cold. It's not too expensive for the amount we use and can often be found on offer if you shop around. Take the taste test, I'm glad I did!

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                16.11.2009 15:20
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                I would buy this again

                I can't believe it's not butter

                Description: Manufacturer: Unilever / Type: Margarine

                This product boasts that it has 60% less saturated fat than normal butter. It is available in the chilled cabinets of most supermarkets and comes in a bright yellow tub with the logo written in blue on the front.

                Expect to pay around £1.10 for a 500g tub, though this product can often be found on special offer too.

                This product is quite a bright yellow colour which looks appealing, if a little artificial. It claims that it is easy to spread, straight from the fridge, though to be honest, I still found it a little difficult.

                I am a fan of butter while Mrs Assasin prefers the lightest form of olive oil spread so we tend to buy 2 tubs when shopping. She has recently been nagging me to buy something healthier than butter so we compromised and bought this version instead.

                I found it to be quite rich and creamy and certainly a decent substitute to full fat butter. I would buy this again and probably wouldn't have noticed that it was healthier than my usual brand.

                A 10g serving contains the following;

                54 kcals
                trace of sugars
                5.9g fat
                2.0g saturates
                0.15g salt

                Ingredients are as follows;

                Vegetable oil, buttermilk (5%), water, salt, emulsifiers, mono- and di-glycerides of fatty acids, sunflower lecithin, preservative: potassium sorbate, vitamin E, citric acid, flavouring, colour: beta-carotene, vitamins A&D

                This product works well, it gives you the creamy buttery taste that you know and love, while being a lot better for you so gets the thumbs up from me. 4 stars, simply because the colour is a little synthetic and it isn't as easy to spread as it claims!

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                31.10.2009 21:06
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                Spreadable margarine/butter product

                It has been quite a while that I Can't Believe It's Not Butter has been on the shelves of our favourite supermarkets now. I remember when it first came out, it was like a really big deal that finally we had a product that was essentially like butter but with the physical qualities of margarine, in terms of being spreadable.

                It has been joined by a number of various different products, but it still maintains the top status of being a high quality product and doing what it promises to. I find it tastes really nice, being full of flavour with the buttermilk giving it richness and maintaining a buttery taste.

                What this promises to do is to spread like margarine yet taste like butter, and really, it does. It has less calories than butter, and less fats (saturated) than butter as well. This makes it a very popular product.

                So, this this mean that it comes with a price that elevates it above everything else? Well, no, not really. It wades in normally above the £1 mark for a 500g tub of it, and it takes it place in the rotation of Tesco's spreadables promotions. Currently, it is lined up at a buy one get one free offer, meaning each one works out at 60p.

                If every product in the same type was lined up next to each other, this would probably still be the one I would go for, as it's got the quality and the closest one to butter whilst maintaining its spreadability, so this is the one I would recommend above the others. It doesn't take the place of butter for things such as cooking, but in terms of giving us something to put on our bread and toast, while reducing the saturated fats and cholesterol, this really takes the biscuit.

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                  31.10.2009 19:19
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                  Spreadable-from-fridge, butter-like material sold in tubs.

                  It's always distressing when you find out that a multi-national company better known for manufacturing household products of the laundry detergent / aerosol propellants type (in this particular it's case Unilever, although along similar lines, I believe Reckitt Chemicals may have a foothold in the 'Sara Lee' range of industrially-produced chocolate cakes too) is also responsible for making something that you would otherwise have considered as being food. In this case, the 'dairy spread' / substitute for butter known as 'I Can't Believe It's Not Butter.' Made by Unilever. Who'd have thought.

                  Well, the clues were pretty obvious really. This is a 'churned' spread, coloured a bright shade of artificial yellow that has a small amout of dairy-based content - to give it an 'authentic buttery taste' - but the overwhelming bulk of it consists of various vegetable oil - and thus also emulsifiers / chemical stabilizers etc to keep it all in one block and 'spreadable' 'straight from the fridge'.

                  To give ICBINB its due, the colour of yellow they've dyed it is quite appetising - it does, indeed, look like butter. This resemblance even extends to the point where you start melting it for cooking purposes; on heating it separates into whitish, more solid stuff that looks like - well, the milk solids as well as your thinner, clear yellow clarified butter / ghee material. On toast it tastes much like many other brands of margarine - personally I certainly CAN believe it's not butter in that respect, but it's not bad and is much better than most.

                  As I'm patiently biding my time for the day the latest health-scare about the dangers of consuming fake butter made out of emulsifed vegetable oils dyed yellow hit the press - when sales of Anchor butter and Lurpack and all the rest will hit an all-time high, as it's revealed that high saturated fat content or not, these 'natural' spreads were always better for you in comparison after all - I only buy this sort of stuff for cooking with. Often I get two packs for the price of one - one generally costs about the £1.20 mark; there's usually some sort of offer on at the supermarket. And on account of all those stabilizers, the spreads of this type I buy usually have a shelf-life until about the year 3000 or some such, so you can just stick them in the back of the fridge till they're needed. Sometimes a small amount of mould tries to grow on it. It never gets particularly far though. Whatever ingredients it's got in it appears to limit fungal growth.

                  It should be borne in mind that sometimes, instead of ICBINB what I buy is called 'Golden Churn' or 'You'd Butter Believe It' or 'Supermarket's Own Brand Of Butter-Like Substance' - but it's all exactly the same, really. (Again, bearing in mind - as Arthur Dent might say - 'almost, but not entirely unlike butter'.)

                  I mostly use it like my Mum used to use that unholy pale yellow gack spread 'Stork SB' in the 1970s - for doing baking on the cheap. I find it works extremely well for that. Also if you're using it as the basis for making a cheese sauce. Or if we've completely and absolutely run out of the proper cow-produced stuff from the butter dish.

                  On the basis of its usefulness for cooking, I've awarded ICBINB four stars.

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                    31.10.2009 13:50
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                    a good butter substitute

                    I know Butter isnt good for you, Ive read the "shock! horror!" stories about the dangers of too much saturated fat that the media like to resurrect every now and again - so, being concious of the choices I make when supermarket shopping I made the decision to buy "I cant believe its not butter" instead of my normal choice of Lurpak.

                    Butter is one of my guilty pleasures, especially on hot toast, but as this was on offer recently I decided to do a comparison so that I could maybe save myself from myself...

                    I first heard of the brand years ago when it launched and at the time hated the name of it, I thought it was a cheap, gimmicky way to attract attention so made the snap decision not to touch it with a barge pole simply because the marketing around it annoyed me so much.

                    So, obviously being a little more mellow now the tub made its way into my basket: the packaging itself is instantly recognisable, blue with yellow splodges. The name is printed on the top of the lid and you are informed that there is "60% less saturated fat than butter" and is described as a "59% vegetable fat spread with buttermilk"

                    After taking the lid and protective layer off you are met with a creamy looking yellow coloured tub of spread. I noticed that unlike butter which is quite pale that this had a deeper hue to it and ready with a waiting slice of toast I placed my knife in ready to spread some onto my bread.

                    Its consistency spread nicely, to me it appeared thicker than margarine and I was pleased to see that, like butter, it melted on my toast. I was pleasently suprised by its rich taste, and as it sank into my bread found myself enjoying the experience more and more. It didnt leave any nasty after taste and unlike margarine which I find to be too tasteless actually did remind me of butter.

                    GDA information advises that a 10g serving will contain:

                    54 kcals
                    trace of sugars
                    5.9g fat
                    2.0g saturates
                    0.15g salt

                    and ingredients are listed as containing: Vegetable oil, buttermilk (5%), water, salt, emulsifiers, mono- and di-glycerides of fatty acids, sunflower lecithin, preservative: potassium sorbate, vitamin E, citric acid, flavouring, colour: beta-carotene, vitamins A&D

                    All in all I was very suprised by its taste and health benefits aside I would consider replacing my normal brand with this despite my hatred for its name. It is considerably cheaper than regular butter (even when not on offer) and I think I may be converted.

                    I cant believe its not butter can be found in the chilled aisles of your regular supermarkets along side margarine and butter and costs approx. £1.20 for a 500g tub.

                    4/5 stars for me, lost a point for its name :)

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                      03.10.2009 16:30
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                      Bargain!

                      I love to have real butter, the kind that is really tasty, salty and impossible to spread. I don't however allow myself to have it very often and will buy the next best thing which is Flora Buttery. I love Flora Buttery and will always buy it unless there is a really good offer on another brand. This week while in Morrisons there was a really good offer on and I bought I can't believe it's not butter for just 50p.

                      When I buy Flora Buttery I think it costs about £1.50 so for only a third of the cost I had to try I can't believe it's not butter, I could get 3 tubs for the price of 1 Flora. After using it for the last week I have been pleasantly suprised and I think I will be going back to Morrisons and stocking up on some more. It normally costs £1.14.

                      When looking for a nice spread to put on my bread and toast there are two things I look for, one that it tastes ok (the closer to butter tasting the better) and the other is that it spreads easily. I can't believe it's not butter does taste nice and spreads relatively easily.

                      I can't believe it's not butter comes in a 500g tub that is bright yellow and blue, it's noticable in the supermarket. It is 59% vegetable fat spread with buttermilk and contains 60% less saturated fat than butter. It can be used for spreading, frying and baking. It needs to be kept refrigerated and can be frozen for up to 3 months, I didn't know myself you could freeze it until I saw it on the tub.

                      I love the name of this spread and on the bottom of the tub it goes one step futher in comparing itself to real butter. Where the nutritional information is stated you get the typical values from 100g of I can't believe it's not butter and then the same information for butter. For example a 100g of Icbinb has 536 calories and butter contains 744 calories (not as much difference as I thought really). The fat content for Icbinb is 59.0g where as butter 82.2g (that's a bigger difference).

                      I thought that buying such a cheap spread would mean that the quality would be poor but overall I am very impressed. It is a healthier option that tastes fine and spreads easily enough. Now that I know you can freeze it I might go and buy loads for 50p and freeze them.

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                    • Product Details

                      Back then, we didn't know much about saturated fat and cholesterol. Now we know better. Today there's I Cant' Believe It's Not Butter!®. Made with a blend of nutritious oils*, it has 70% less saturated fat than butter. And it has the fresh butter taste you love. *A blend of soybean and canola oils