“ Brand: Sainsbury's / Type: Jam „
I am currently trying to live a really frugal lifestyle to accommodate the change in my financial situation, and so whenever I head out food shopping I make it my main aim to pick up any items I need for as cheap as possible (within reason!) and so by trying out the basics I can make an informed decision on whether or not I can easily live with the cheaper version or one of those things to stick with the big brands. I used to be a Hartleys person, but a while back on a trip to Sainsburys I spotted this jam for only 29p! This low price was certainly enough to catch my eye so into the trolley it went and I haven't looked back!
I am a really big jam fan, I usually have it on toast or a scone and so in our house it gets consumed really regularly. This jam tastes really nice and surprisingly, has suited all of our tastebuds and then some! It is quite a dark red colour, and inside the jar, the jam is quite thick and almost like a jelly consistency, but much softer and smoother as it is easy to cut through with a knife or scoop out with a spoon. The main difference I would notice visually between this jam is that it is almost too smooth, there are no fruity bits or pieces lurking in there to give it a fruity essence and so it looks a bit too perfect but this is not a huge deal for me! It smells strongly like a strawberry jam to me, not really a raspberry or blackcurrant scent to it, despite the description of "mixed fruit".
The jam tastes quite sweet, and is very satisfying on a slice of toast! My daughter loves having jam toast (as she calls it) too and she has no complaints since we switched brand and is more than happy eating it. It does have a predominantly "strawberry" flavour, even with the ingredients listed as blackcurrant and strawberries as the mixed fruit flavour.
The only downside to this jam is that it is extremely high in sugar so I do tend to spread it in moderation and don't eat meals using this that often, probably having toast personally a few times a week. There are only trace amounts of salt and fat so this isn't too off putting perhaps for someone on a low calorie diet.
The jam comes in the usual transparent glass jam jar - so careful of dropping this or you really will be in a jammy mess! It has all the great features like a safety button, so when this pops up you know your jam is being opened for the first time. The banner is quite bland, orange and white in keeping with Sainsburys basic logo but to be honest I didn't buy this jam for aesthetic purposes!
Overall I love this jam, it tastes as good as the more expensive one's I've used in the past and my daughter doesn't notice the difference so for the incredibly low price its a keeper! I'd totally recommend it, just not for frequent consumption as the sugar content is through the roof!
Like most of Sainbury's basics range their mixed fruit jam is rather nice. An excellent topping for a sandwich or especially nice on a toasted piece of bloomer or in a buttered or dry roll. The taste is very sweet but not off-putting and the jam itself is of a good standard and consistency so risk of any dropped bits giving a jammy shirt or blouse if having for breakfast,luch,supper or a quick snack is hopefully reduced. Another good thing in my opinion is the jam has no chunky bits or seeds in it so it is easily spread able and I especially love it on scones and crumpets or as ive mentioned hot toast. The cost is a big factor as well with this 454g jar costing around 38pence which is excellent for any household budget nowadays.
The jam is bought in a see through glass jar and the labelling is distinctive to Sainsbury's basics range so it sticks out. The lid has the tamper evident safety button so like with all products fitted with this you should take the time to give it a quick press to make sure the seal hasn't been broken. Once opened as with many products like this it should be kept in the fridge for up to 6 weeks or by the date on the lid or if this is not possible stored in a cool dry environment. Like with most sweet things it can be eaten as part of any adult or childs balanced diet and can be eaten by Vegetarians and Vegans.
As usual the labelling is clear and informative with Nutritional and Typical values explained simply and altogether on the label. It also shows the Multiple Traffic light logo which points out in the form of a pie chart the average calorie,fats,salt and sugars contained in the jam with the chart showing values in Green of low to nil values or in Red of higher contained values. The labelling also has contact details on it with the address a phone number and the e-mail address along with the Allergy advice info which in this jams case contains sulphites.