“ Brand: Sainsbury's / Type: Marmalades „
Now for me on a Sunday morning I love a good strong pot of coffee and lightly toasted crusty bread with a small amount of butter and a fairly thick layer of good jam. There in lies the problem. Very few store bought jams are good, most are a thick sugary tasteless mass.
For me Sainsbury's taste the difference range of jams (or conserves) are a good quality but not overly priced a pot of 340g is £1.43. Ok I know I could make my own for less but honestly the time it would take, just not worth it. However, when I was young I did occasionally help my gran make the families jam which she did a couple of times a year. Her strawberry jam is still the best I have ever tasted.
Now I must admit I tend to buy plums as they are easy to eat and take up only a small amount of space. They are not my favourite fruit as I find the skin and stones rather irritating and I would not normally think of making jam out of them. Still I found myself in my local Sainsbury's and saw it so thought I would give it a go. Ok I picked the wrong one off the shelf and only noticed when I got home.
Smell and taste
The initial smell of the plum jam is one of the fruit with quite sweet undertones to it. This is not surprising as it does contain 55g of fruit per 100g of jam. The initial taste is however a little disappointing as it lacked any real flavour. Now I know plums do not always have a strong taste but I was expecting better than this. Then came through a rather strange sort of perfumed taste but again lacking in any real plum flavour. The taste was perhaps slightly artificial. This is odd as there are no artificial ingredients in this product.
The jam is fairly sweet but not so full of sugar you feel it is coating your teeth. The sweetness and acidity of the fruit do balance well, perhaps a bit too well which may explain the lack of taste. Perhaps slightly lowering the sugar content and risking a slightly softer set would have been better.
You can tell real fruit has been used in this jam due to the occasional bit of fruit skin in the jam. There are no actual lumps of fruit as you would find in say a good quality strawberry jam but it did not really detract from the overall jam its self. I suppose the advantage of this jam is that there are no tiny seeds to get trapped in your teeth etc.
The texture is quite thick but it does spread easily over the toast and scones etc. The mouth feel is a bit odd, rather like a jelly that has half set in places and over set in others. Perhaps a slight lack of pectin could explain this.
Nutritional info (per 15g serving)
Energy - 44 kcal
Fat - trace
Sugars - 8.8g
Salt - trace
Ok at first glance it does look very high in sugar, but then again it is jam so not exactly surprising. Remember that some of this sugar will be the natural sugar from the fruit.
In all this was slightly disappointing. The taste was lacking in the fruit department but it wasn't overly sweet as so many others can be. Whilst I probably wouldn't buy this again it isn't exactly something which should be avoided either. I much prefer strawberry or red cherry jam to this as I think the natural acitity of the fruits helps cut through the sweetness that bit better.