“ Brand: SuperJam / Type: Marmalades „
SuperJam is the brainchild of 19 year old Fraser Doherty-yes 19 that's all and already he is a business entrepreneur of the highest calibre. He must surely be an encouragement to any young person to look into their passions, and to follow their dreams because anything is possible!
It all started with very humble beginnings which I can relate to. Fraser simply adored his Gran's jam, and before long he was making it at home to her recipes, and selling it at Farmers' Markets and in local shops. He was only 14 and at the same age I used to watch my gran do the same. She was a traditional cook and she used to hand pick blackcurrants in our garden where no one else would go -why?- because picking them was very time consuming, and because living in Essex we had the odd adder who would show up and scare people, so being a country lady through and through, even at 80, she would take on the job. Soon there would be a large cauldron of bubbling blackcurrant jam waiting to be tested. She would put some on a saucer, test for setting by pushing back with a teaspoon to check the resistance, and we would soon have little jars of summer sitting in line, all done up with pretty gingham tops.
Fraser, however, soon realised that maybe all this sugar wasn't doing his teeth too many favours, or his health for that matter, and he set about making a healthy alternative. So SuperJam was born and his business is now thriving as he now directs his operation at the ripe old age of 19
So how did a young man from Scotland with the gem of an idea get his product onto the shelves of major supermarkets? Well he was lucky enough to be given 10 minutes to explain to the chief jam buyer from Waitrose what he could make and to convince him that his product would work. He was impressed. The product was stocked and it flew off the shelves like hotcakes, and before long Tesco jumped on the bandwagon and he was given the possibility of supplying them too!
Absolutely thrilled with his success he was even known to have purchased a jar of his own jam and put the receipt on the wall of his bedroom! Invited to share his idea on Breakfast Television he was soon serving breakfast on the sofa in front of the nation, and from there he has gone from strength to strength. He has given up his business degree to run his company who will soon make their first million!
He is setting aside some of his time to organise a charity to provide tea parties for the elderly. This will involve young and old coming together.It is to be a tribute to his gran who used to take scones and jam into elderly peoples' homes to provide company and a treat for them. If it wasn't for her and her recipes he would never have started on the trail of jam making.
So what is the jam like?
Well it comes in three flavours, Blueberry and Blackcurrant, Cranberry and Raspberry, and Rhubarb and Ginger, and it is available now in all the major supermarkets. It is about £1.50. I bought the Cranberry and Raspberry which is made from:
Gelling agent: fruit pectin
Now if like me you love jam you may also have discovered the wonderful spreads made by Meridian, and also St Dalfour, which are made in a similar vane with health in mind. Infact the taste of this spread is identical to the Meridian Raspberry Spread which is normally available in health food shops. I am also partial to traditional jam and often buy Tiptree as the factory is local to where I live. However with a 16 year old son of my own, with all his life before him, I had to try and see if the jam made by this young man was any good, because all credit to him he has broken into a very saturated market, and has achieved a dream so young.
It is absolutely delicious -like eating the fruit itself. It is fresh tasting, spreads well, and is perfect to top your crumpets and scones.
He even suggests putting a blob of jam in your porridge so I will try that.
Once opened it must be stored in the fridge and should be used after 3 weeks.
So good luck to this new entrepreneur- I wish him well as he joins the other producers of more healthy spreads and jams. It isn't a unique idea, not to me anyway, as I am no stranger to Meridian and to St Dalfour, but the product is competition for them and offers different flavours.
You will now find it in almost every supermarket.