Price and Availability
This is made by Avon and is available from their website or from a local Avon representative (side note : if you don't have a rep and would like one their is a form you can fill in and they will send your details to your nearest rep.) The RRP is £24 and although Anew products don't often get reduced they are sometimes on offers where you can get something free or a discount for buying a few items so it is still worth holding out for an offer with this one. You can also purchase this on Amazon for £12.99 (currently on offer from £22.99) or eBay for £9.50
The packaging is trying to look luxurious as all the Anew range does, it comes in the standard face cream shaped tub and is a pearlescent gold colour with a solid gold coloured screw on top. Under the lid in gold solid lettering it says 'Anew Ultimate Cream SPF 25 UVA/UVB 7S Day' The tub is 50ml.
In Use :
The cream is thick and luxurious feeling but it sinks in quite easily and doesn't feel greasy as some moisturisers do. Although the cream looks thick it doesn't feel heavy when you are wearing it and you just forget you have it on. This leaves my skin feeling really soft and moisturised and it remains that way all day. It is also no problem to apply make up on top of this cream, I find as long as I leave it a few minutes to make sure it is all soaked in my make up goes on easily and lasts longer when I am wearing this compared to not. I can't say I have noticed any long term effects from the cream but I only use it sporadically, if i was more disciplined this is one I would be happy to wear every day and I am trying to do so now, hopefully I can update this review in a few weeks and say how great my skin is looking. The SPF factor 25 is also a big plus coming into summer as it is especially important to protect the facial skin from sun damage.
Overall I am going to give this 4 stars as it leaves my skin feeling lovely, isn't greasy, soaks in easily and you don't have to use very much so although it is a little expensive it will last ages even if using it everyday. If I manage to use it all the time and notice an improvement in my skin I will re rate it a 5.