I bought Australian Gold during a recent trip to Miami. It was $12, so about £7. Its a bit more than I usually pay for tanning lotion but I really wanted something that wasn't oil, and had a spray nozzle. It has a nice consistency - I wouldn't really call it 'gel', its like a really light lotion. It isn't greasy at all and has a lovely smell, somewhere between oranges and vanilla. The smell is actually quite strong. I have never burnt using this, but I have pretty dark skin and use sunbeds, so its unlikely that I would burn anyway. If you have lighter skin you may be better of with a product that is a bit less light. As it sinks into the skin so quickly, it can be hard ..  Read the complete review