“ Brand: Haribo / Type: Gum „
Now, I am not a big fan of Haribo sweets and only really enjoy their Tangfastic selection if I am honest but my wife bought me some of these a little while ago and now I have become infatuated! This Maom Mix is a selection of various different sweets in the Maom range and a great way of introducing yourself to something very different from anything else Haribo have to offer!
First, some background: Haribo are a highly successful German confectionary company who have operated since 1920. There are allegations that during the Second World War, they used forced labour in their factories but these have been refuted. The company specialise in all manner of various candies and sweets and even produce the Pontefract Cakes that I previously reviewed (and were less than impressed with) in a factory actually based in Pontefract. Maom are a product copyrighted to Haribo, so they cannot be made by anybody else, and are described on their web-site as "a chew without gum made from sugar, syrup and other ingredients." The seets also include Carnuaba Wax....a fact I discussed recently on my Blog @ http://sparkymarky1973.blogspot.com!
In August of last year, an article concerning Maom sweets appeared in The Daily Mail and read as thus: "A father-of-two has spoken of his disgust after spotting fruity cartoon characters appearing to have sex on SWEET wrappers.Simon Simpkins was buying Haribo MAOAM sour candies for his children when he noticed the 'pornographic' illustrations of limes, lemons and cherries romping with each other.Mr Simpkins, of Pontefract, West Yorkshire, said: 'The lemon and lime are locked in what appears to be a carnal encounter. The lime, whom I assume to be the gentleman in this coupling, has a particularly lurid expression on his face.'
He said: 'I demanded to see the shop manager and, during a heated exchange, my wife became quite distressed and had to sit down in the car park.'
A spokesman for Haribo said the 'fun' packaging of the sweets was introduced in Germany 2002 and added: 'This jovial MAOAM man is very popular with fans, both young and old.' My own response...WTF??!!
Available on their Wikipedia page (here:http://en.wikipedia.org/wiki/Haribo) are translations of Haribo slogans used all across the world. Some of these are mildly amusing...
But now to the sweets themselves...the sweets in this selection consist of little candy gumballs that are soft and chewy and my favourite of the bunch! Next, we get Maom Stripes which are smaller versions of the candy chew bars, such as Stingers and Refresher bars that you used to get for 10p a pop and which you can still find today in some selected sweet shops and newsagents. These Maom Stripes are also my favourites!! Finally you get little packets of Maom Chews that are reminscent of such sweets as Chewitts and are equally my favourites!!! Hell, who am I trying to kid ~ I don't have any favourites, I love all the sweets in this assortment!
These sweets are very very sweet and sugar-laden indeed, or maybe that's just me getting old in the tooth (no pun intended, well not much...). That being true, they should probably be best eaten in moderation not consumed in one binge sitting as I normally do! But the problem is that they are highly moreish and strangely addictive! These are rapidly overtaking Tangfastic as my favourite Haribo product and come highly reccommended.
But please buy your own as Sparky DOES NOT share his Maom!!!!
The sweets in Maoam Maomix are all individually packaged, and plastic wrapped into one packet, with a see through window in the middle. A lot of packaging is used, but it means that this is a product for handing out, sharing.
~~~VARIETY, APPEARANCE, TASTE AND TEXTURE~~~
There are a few varieties in the pack; they have no name, so shall have to invent them based on their appearance!
- Long Fruit chew Stick
The fruit chew is immensely hard, and difficult to eat. It is hard to bite through which means the only way of consuming this is to suck on it, which is slow and messy. I tend to break this in half before placing it in my mouth (if at all) but if done badly, it either is too sharp and hurts the mouth or cannot be broken easily and becomes this long chewy thing... It has the normal maoam fruity taste, but the texture of it being so hard is very repulsive.
- Gumball Fruit Chew
This is my favourite out of the three in the pack, as it is simple but amazing. Each little packet contains three different coloured gumball size and shaped fruit chew. They are easy to bite through and have a hint of sourness, which reminds you of green apples. These are refreshing, and the limited number means you won't be spoiling yourself too much!
- Block Of Fruit Chews
This has lots of packaging!! Beneath the overall external packet, there is another 5 individually wrapped fruit chews. Kind of like chewits, but tastes better and does not stick to teeth. Again, can be slightly hard to bite through but after a while in the mouth, it becomes soft and yummy.
Out of the three, my favourite is the Gumball fruit chew, and the worst one is the Long Fruit Chew Stick.
Each pack costs around £1, and contains about 3-5 of each (although there are loads more fruit sticks than gumball fruit chews!)
I would recommend this as a product as you can reward your children with them, or just for sharing with friends! They are individually packed, so do not worry about it going off or going stale. They are all great tasting, although the fruit stick is a bit difficult to eat due to its texture. The others are fine.
If offered these, definitely take the gumball fruit chews!! They are the best.
Haribo Maoam Maomix offers up the hugely popular chewy fruit sweet in a couple of different ways with the success of the Stripes offering having been such a huge hit with kids and adults alike.
Maoam itself is a simple sweet with it designed to be a well made chewy sweet with fruit flavours that are both amazing and lasting and they have always delivered this with their Maoam Stripes which I am a massive fan of but when I spotted these one day I decided to give this a try and was pleasantly surprised. The Maomix offers up stripes but also offers you small packs with miniature Maoam sweets that still manage to pack the fruit flavour but are a little thicker making them even more chewy than their little brothers.
The Maomix is priced in the same range as the rest of the Haribo range with the normal cost being about £1 to £1.50 a bad and each sweet in the mix is individually wrapped so they are fresh and tasty every time.
- Taste amazing
- Quality packaging
- Great value
- Chewy fruity goodness
These are well worth a try if you love chew sweets and love fruit flavours.
Yummy! Sweets that don't pull out your fillings!!!
Maoam's boast their the "soft fruit flavour chew's" and they are exactly that...but in my opinion they could probably even get away with throwing the extra words tasty and moorish in the mix too.
Maoams are a product of the Haribo group and were first produced in the Easter of 1931 by Edmund Munster from Germany who acquired a foreign licence in 1930/1931 to create this fruity chew brand.
Within a typical Maoam Maomix you get four maoam minis, four pinballs and five maoam joystixx.
The maoam minis contain five separate individually wrapped sweets; each one makes the pack ideal for sharing. When first tasting these it's like a burst of fruit and once you start chewing you really can't stop. It's a softer sort of candy to hard toffees so you'll find these won't get stuck round your teeth.
These are so different to the other two types of candy as their sugar coated and very sour. They come in a variety of colours/flavours and can on occasions make your eyes water. As soon as you pop one of these on your tongue you get and irresistable urge to crunch it and chew.
The joystixx are very similar in taste to the minis the only real difference being the shape. These tend to be long and thin in appearance.
These are available in most supermarkets and retail for about one pound...currently they are on offer for fifty pence in a well known smart price supermarket.
Sugar, Glucose syrup, Vegetable Oil, Humectant, Sorbitol syrup, Citric Acid, Gelling agent (Gelatine), Flavourings, Colours (E163, E140, E161b), Glazing agent (White and yellow beeswax).