* Prices may differ from that shown
I am a big fan of these sweeties and one of my mates works in Marks & spencer and bless her cotton socks she bought me 2 percy pig piggy banks which came with packs of these sweets! Isn't she lovely?! lol. They come in a plastic bag, with a hut picture with a window to see into the packet to see the juicy sweets. The pack is designed with lots of cute piggy faces everywhere. The pack is opened like a packet of crisps so this generally means I am enticed to eat them all in one sitting (as I am currently doing lol). The sweets themselves are a subtle pink gummy sweet, in the shape of a cute little piggy head. The ears have a more dark pink - haribo gummy look to them and a slightly sweeter taste also. The percy pigs are a sweet taste, but hard to pinpoint as the ingredients say elderberry, grape, blackcurrant, fruit concentrates (3%) and raspberry, strawberry, cherry and grape flavourings. If I was to try and pigeon hole them in a flavour I would say they smell and taste like a blend of strawberry and raspberry more than anything. Upon opening the pack, the sweet aroma does waft out and chewing on the sweets they are extremely chewable without jaw numbingly hard or annoying lol. Biting into them, you can almost taste the fruit juices spilling out and I think this is what makes them more addictive! Of course being sweets they have a high sugar content but (unlike me who doesn't!) if you eat them in moderation you will be fine! A 100g bag (the one I am nibbling through) contains 74g of sugars when the guideline daily amount is 90g...eek. So best to have a couple and share them around! They do also contain pork gelatine so these will not be suitable for vegans or those who do not eat pork. A 100g pack costs about £1.29 I think in my local M&S so they are not on the cheap scale of the sweet range but now and again I buy them as I think they are worth it. Sweetaholics will love these as a really fruity and enjoyable sweet packed full of flavour and super duper addictive! I would totally recommend them :)
Percy Pig sweets have achieved something of a cult status. Everyone loves them, and for Marks and Spencer they have been a run away success story. The sad part is that you can only get these sweets in Marks and Spencers - though I would argue this is a good thing as if access to these sweets were too easy then i'd be wolfing down bags of these every week as opposed to the odd bag when I happen to be near a marks and spencer. If I did eat tonnes of these then it wouldn't be so bad as they are only 30 calories per sweet and no fat! The sweets themselves are shaped like a pigs face and are pale pink with slightly darker pink ears and is a jelly type sweet. The flavour is a mixture of elderberry, grape and blackcurrant thought it also has strawberry, cherry and grape flavourings. The flavour when eating is something of an 'all round' fruit flavour and is really quite yummy and not synthetic tasting. This could be down to the fact that they are made with real fruit juices and I have to say that best of all is the fact that there are no artificial colours or flavourings. The sweet itself is also easy to chew unlike some jelly type sweets which can be hard work on the teeth! I should warn that vegetarians should steer clear of these particular ones because of the fact it has pork gelatine in it, however clever Marks and Spencer have already thought of this and there is a vegetarian version of Percy Pigs for sale in their range of percy products. There are other sweets in the Percy Pig range such as 'reversey Percy' and my own particular favourite 'phizzy pig tails'. These are so moreish and I love them. Long live Percy!
I am a sweet fiend! Chocolate I can largely give or take......but sweets, well that's a different matter! One of my favourite packets of sweets are Marks and Spencer Percy Pigs - which I absolutely love and once I start eating them, I cannot stop until there are none left. I pretend to buy them for my kids, but in reality I think they usually end up in my tummy than in theirs! The Percy Pigs are in the design of a cute little pig head - and so kids think they're really cute - and they do look nicely designed. They are fairly big and it normally takes me 3 bites to eat one pig head - and to they are nice to much on over an evening. They are made of the sweet foam-type material and then some jelly on the ears which mixes the taste and the texture up a bit. The flavour is a mixture of strawberry and raspberry and the flavours and textures compliment each other perfectly. I generally bite off the ears first before eating the rest of it. The texture is soft without being chewy - and the flavours are pretty strong and intense. The price isn't too bad either. A packet of the Percy Pig sweets costs about £1.80 from M&S for a 170g bag - which contains about 20 of the sweets. Because they are a decent size, they will last me through an evening. Overall, I recommend these sweets because the flavour is intense and they are just absolutely yummy.
According to the Independant newspaper Percy Pig sweets are worth more than £10m a year and two of the M&S sweets are eaten every second! This first might give you a taste of how popular these sweets are! To me, these are my all time favourite sweets, and the only reason I ever go to M+S is because of these squashy pink pigs. The sweets are always really soft and not too chewy, making them taste almost fresher, if thats the right word. I often get cheap sweets that are hard and tough, making them uncomfortable to eat and at the same time damage your teeth more thoroughly! Percy pigs are definitely the opposite. For this reason these sweets must be a huge hit with children, the lovable character of 'percy pig' probably adding to the popularity too. A sweet, strawberry/raspberry flavour is the taste of the sweets, very similar to other sweets of this kind (haribos e.g.). Although the flavour isn't remarkably original, these sweets are incredibly moreish and after having a few it's very easy to eat the whole packet. Perhaps this is to do with the nice texture, or perhaps additives are used I'm not sure! The packet cost £2.09, and at the time I discovered them I bought other sweets alongside, like wobbly worms, as part of an effort to defeat my boredom on a long plane journey abroad. I think the price is a little bit expensive, but this isn't exactly unexpected as it is by Marks and Sparks. Whenever I have had a little bit of spare cash after a shopping trip or wanted to treat myself, Percy pigs have always been the way forward. Looking at nutritional value of Percy Pigs, they are free from artificial colours or flavourings. This doesn't change the fact though that they are incredibly bad for you on a large scale and especially bad for your teeth! As far as I know, they aren't suitable for vegetarian's as pork gelatine is used. As well as the normal percy pigs, a whole collection of sweets has been created. Some examples include percy piglets, Percy Pig and Pals and Reversy Percy. All of them taste similar, but add variation and are nice for a change once in a while. Not only sweets now are available, there are cupcakes, biscuits and icecream (although I've not actually seen the icecream yet!) too. If you're already a lover of Percy pigs you can buy them in a box of 26 from Marks and Spencers online for £36. Now before you look at this and curse, wondering who would ever spend that amount of money on such a thing, this is actually approx £1.40 a pack, saving you a mighty 60p a packet and £18 altogether. I have to admit though, you need to be a reallyyy big fan to purchase this. Not only this, you can buy a Percy pig giftset. I do actually think they look really attractive and appealing and would definitely be suited for a kiddie birthday or xmas present. In a set you get: Ceramic Percy Pig money bank, Ceramic Percy Pig sweetie bowl, Percy Pig sweets (340g), Cupcake mix (80g), Fondant icing mix (50g), Percy Pig sugar cupcake decorations (15g) and all in a really cute Percy Pig decorated box. However, looking at M+S website it seems to have been out of stock for a while, so this unfortunately this product might possibly have been discontinued :( I would definitely have wanted someone to buy this for me... All in all, the world has gone percypig mad! Hate to admit it, but I think I've got hooked too.
OVERVIEW: Following a recent trip to my local Marks and Spencer's, I have discovered Percy Pigs which are mouth wateringly delicious soft gum sweets. Each sweet has a cartoon pig face imprinted onto it and uses fruit gelatine to create little ears. You cannot fail to notice the bright pink and green packaging at the till and you can pick up a 170g bag for around £1.50. TASTE & TEXTURE: As you would expect the gums are pink in colour (to look like a pig) and have a light raspberry flavour. The main part of the 'face' is made using a soft spongy gum which contrasts really well with the harder gelatine ears. The sweets have a soft gooey texture (as opposed to the harder wine gum type) which make them really easy to chew and swallow. Once you bite into your first Percy, you will experience a slight citrus aftertaste which make the sweets really moorish. Whenever I open a packet my mouth starts salivating as soon as I take my first bite and I end up finishing the entire packet every time. NUTRITIONAL INFORMATION: Each sweet contains 26 calories so if like me you eat the entire bag, it can be quite calorific! On a more positive note, the sweets do contain fruit juice (concentrate) and are free from any artificial colours and flavourings. ALLERGY ADVICE: There is a warning on the packet to advise that the sweets are made in a factory that uses cow's milk. PERCY PIG PRODUCT EXTENSION: Those clever marketing people at Marks and Spencer know they are onto a good thing as they have registered the Percy Pig trade mark. There is a range of other Percy related confectionary which includes smaller sweets known as 'Percy Piglets' and 'Percy & Friends' which contains some cola and grape flavoured animal shapes. For real Percy fans, you can also buy other related merchandise such as pencil cases, money boxes and mugs!!
Marks & Spencer's Percy Pigs deserve the hype..they are utterly yummy. They're not synthetic tasting like most sweets but they're very naturally fruity tasting (they're made with real fruit juice). The sweets are a light pink opaque colour (apple, blackcurrant and grape flavoured), about 4 cm wide with a similar texture to the milk bottle sweets you ate as a child, but slightly softer, with pinker more jelly like ears. These sweets almost melt in your mouth, meaning they've very more-ish, and they're a lot less sickly than most sweets, so you'll find you can eat a whole lot more! You'll find them in the store next to the checkout, with the other confectionery. The packaging is very distinctive, Percy Pigs comes in bright pink bags with Percy on the front! Percy Pig & Pals in blue packets and Percy Piglets in yellow packets. Percy Pigs are available in middle size (170 grams) for 79p and the large size (340 grams) for £1.39. NUTRITIONAL INFORMATION: One sweet contains: Calories 30 Sodium 0 mg Total Fat 0 g Potassium 0 mg Saturated 0 g Total Carbs 7 g Polyunsaturated 0 g Dietary Fiber 0 g Monounsaturated 0 g Sugars 6 g Trans 0 g Protein 1 g Cholesterol 0 mg Sadly they're not suitable for vegetarians as they contain real gelatin. Also available: Percy Pig & Pals - with cows (cola flavour) and sheep (grape flavour) Not a big fan of these, I find the additional cola and grape very synthetic. Percy Piglets - smaller, sweeter versions of Percy Pigs Yummy -worth a try - but not as good as the originals. Penny Pigs - lemon flavour have now sadly been discontinued. Also...from March 18th 2010 Reversy Percy...I'm yet to try these. You can also now find various Percy Pig merchandise in store including mugs, pencil cases etc.
Percy pigs are one of the best things to come out of Marks and Spencer... and make a shopping trip more than worthwhile. Found amongst the sweets and confectionary, they are a raspberry flavoured soft fruit gum. They are shaped like a little pig - pale pink with darker pink ears - and have an almost foam like consistancy. They are each quite large for a sweet - bigger than a 50p piece - and they come in a pink and green bag, with a clear window in the middle to see the sweets through. They are really tasty - have a really delicate raspberry flavour and they smell lovely and fruity. They have a really nice chewy consistency, which i think makes them perfect plane sweets to stop your ears popping, but means they arent suitable for really small children - the size combined with the chewy texture means they are only for kids that you can trust to chew them properly. Apparently, these have been around since the first world war - and the longevity of the product is testament to how nice they are. They come in decent sized packages. The small size is about 170g and the large bags are 340g. The cheaper packet costs £1.79 and the larger £2.99 - which is very pricey for sweets, so ive knocked off a star. They arent the best nutritionally - they have about 25 calories per sweet and 5g of sugar so im certain they wont be dentist recommended, but for a treat once in a while they are nice. The only down side is that everytime you produce a bag of these - you will have to share them. Plus, they are only available in marks and spencer!
I have always had a sweet tooth and love soft gum sweets and chews but there is one particular type of sweet that I can never grow sick of; M & S Percy Pigs. ***What are they*** M & S Percy Pigs are raspberry flavoured soft chewy gummy sweets made from real fruit juice and shaped like a pigs face. ***Packaging*** Percy Pig sweets come in a bright pink bag which stands out on the confectionary aisle of M & S. There is an image of a cartoon pig on the front of the packet. There is also an image of a sty with a clear window so you can see the actual pink Percy Pig sweets inside of the bag. The packaging is very bright and fun and aimed towards children. Percy Pigs come in 3 different size packets, 100g, 170g and 340g. Obviously as I find these delicious and addictive I would always opt for the larger sized pack. ***Price*** Percy Pigs are only available in M & S and are priced at 99p for 100g, £1.79 for 170g and £2.99 for 340g. M & S sometimes run an offer where you can get two bags of 170g Percy Pigs for £3.00. ***Percy Pigs*** As soon as you open the bag of Percy Pigs you are met with a delicious sweet raspberry aroma. This is a different aroma to other gummy sweets and jelly sweets I have tried as I feel Percy Pigs are more fruity and actually smell more like fresh raspberry's with a slight hint of raspberry yoghurt. Each sweet is about 2.5cm wide by 2cm high. They are a pink colour with a foamy texture and shaped like a cartoon pigs head (Percy Pig). Percy Pig has indented features and the sweet features such as ears and snout made from a clear gum on top of the foamy sweet. As soon as you bite into the Percy Pig Sweet you are met with a delicious sweet raspberry flavour. This is sweet but not sugary sweet like many gummy sweets it has more of a fruity flavour. As you chew the sweet the flavour gets more intense and there is a very definite raspberry and strawberry taste to the sweet. The Percy Pig sweet leaves quite a strong sweet raspberry taste in your mouth after it has been swallowed, with a slight hint of apple. Each sweet is reasonably chewy. The foamy texture of the sweet is soft but does require some chewing. As you chew this brings out the sweet fruity flavour. **Nutritional Information** Per sweet 25 calories 6g carbohydrate 5.7g sugar 4g protein 0g fat No artificial colours or flavours. As you would expect for confectionary, there is a fair amount of sugar in each sweet therefore like anything sweet and delicious, eat in moderation. ***Overall*** For those that have a sweet tooth and like fruity gummy type sweets I would definitely recommend you visit M & S and pick up some Percy Pig sweets. The raspberry flavour is delicious and these have a very natural fruity flavour. A sweet great for kids and adults. Be careful, these are delicious yet highly addictive so if you eat too many you too could look like a Percy Pig!
I got a packet of 'Percy Pigs' in my stocking at Christmas time and I had actually forgotten about them until earlier this week when I stumbled upon them in my 'snack' cupboard. Deciding to give them a go, I am very pleased that I did as I had never before tried these sweet little piggies! Available to buy only in Marks and Spencer's food halls nationwide, for around the £1 mark I believe, the 'Percy Pigs' are basically gum like soft sweets that are aimed at big kids and of course young ones too. The cartoon piggy on the front of the packet, alongside the flowery backdrop and pink border on the front of the would suggest to me that they are mainly intended for the latter group though. Eye catching as the packaging is, I was surprised to see the statement on the front of the packet that proudly states 'No artificial colours or flavourings' given the brightness of the pink coloured sweets I can see quite clearly through the little window on the front of the packaging. It seems then that the pink piggies have followed many other manufacturers of gums and sweets that are available on the market these days and are perhaps trying to make them more appealing by doing so. Taking one of the sweets from the packet, I think it is a most charming and very attractive looking little gummy treat. The sweet is basically shaped like a pig's head, with features such as his ears, eyes, smiley face and of course his little snout all clearly visible. The Percy Pigs are quite large in size when compared to other gummy sweets are I would say they are slightly bigger than a 50 p coin, although this is not a negative point in my book! The Percy Pigs are mostly made of a gummy-like texture, similar to a foamy gum though, and not see-through. This foam or gum is an attractive pastel pink colour and makes up all of his face except for his little ears which ARE a see-through type gum material. The combination of both makes the little pig's head seem very appealing and when I took the sweets from the package I was struck by how ideal these would be for party loot bags or a kiddies birthday party or something similar... I really think kids would love these! Anyway, the overall taste of the Percy Pigs is a very fruity taste. The initial taste is one of raspberry or strawberry although I then get a faint taste of apples. All in all the taste is very fruity indeed although I do not find it to be tart or acidic or anything like that. In fact it is quite a sweet gummy sweetie and I would go so far as to say it might be overly sweet for anybody without a huge sweet tooth. This is not a problem that affects my good self though, as I have a huuuuge sweet tooth, lol. Looking at the (very pretty) packaging again, I can see that the Percy Pig sweets are 'soft gums made with fruit juice' and this actually doesn't surprise me considering the delicious and surprisingly fairly authentic taste I can detect. The addition of real fruit juice in these little porkers makes me wonder whether I can include them as part of my five a day? Must remember to run that by my dietician and nurse later this month.... ;-) The nutritional information on the reverse of the packaging informs me that each of the little piggies will provide 25 calories and only a trace of fat. I can see too that they are not suitable for a vegetarian diet due to the gelatine products used in their ingredients. I would really quite highly recommend giving the Percy Pig sweets a try out, particularly if you like eating soft gummy type sweets. The fact that they are so cute to look at and are quite girly too is just a bit of a bonus as far as I am concerned! Full Dooyoo marks from me, and I for one will be buying them again!
I always pick a pack of these up when in Marks and Spencer. I first tried them as they are positioned at the tills, and I was looking around as usual, but these are lovely. I like Jelly and Foam type sweets, and often buy them out all the Supermarkets. I think the pack is 100g and i'm sure the last time I bought them a few weeks ago they cost 58p. Not the cheapest, as other Supermarkets are a good bit cheaper, but then again this is M&S where things are more expensive anyway. The pack is alright. It is a bright-ish pink bag which has a cartoon Pig on the front and a little window on the pack so you can see the sweets. The sweets are a light pink colour and before you worry about nasties these have no artificial colouring and are made with real fruit juice. They do taste a bit Strawberry, so that would account for the colouring I guess. The sweets are all the same and are of the face of a Pig, somehow I guess he is called Percy! The whole part of the face is a sweet foam, and the ears have a bit jelly part on them. The sweets are quite large and I would suggest taking a few bites out of them. Because they are larger then you don't get too many sweets in the pack, but enough. Have never counted them but I hazard a guess that you get about 8 of them. They are about the size of a £2, but not completely round. These are nice and tasty. You can taste the fruit in them, and they are slightly chewy without being too tough. Alright they are quite expensive for what they are but enjoy as a treat now and again as they are nice.
While visiting my Son up at Uni at the weekend, we decided to pop into Marks & Spencers for some goodies for our trip home. Being that we had a good three and half hours ahead of us we wanted something to pass the boredom of the drive. With my Daughter being with us we headed straight for the Percy Pigs. She has loved these since she was small. I thought most people had heard of Percy Pigs but I was wrong as when I spoke to my son on the phone later that day and mentioned these, he said that he had never heard of them before. So what is a Percy Pig?..... These come in the form of a soft jelly, shaped just like a pigs face with a large snout on the front and the ears are covered in a clearer pink slightly harder jelly and the rest of the face being in a pink, almost moussey looking gum. These have a strange taste, as being that they are pink I would expect these to have a strawberry taste, but it tastes of mixed fruits to me. The texture of the gums are firm, but not as hard as say wine gums, then not as soft as marshmallows. If you tried to tear it apart with your fingers you would have trouble as it justs seems to stretch until it is thin enough to split ( did try this with strange looks from Daughter!). Where these are shaped like a pigs head they are almost in a triangular shape being roughly one and half inches across and one inch long, they have a flat back to them. These Percy Pigs come in a 170g bag and cost just under a £1. It says on the front of the bag that these are make from fruit juice, so on turning the bag over I discover why these tasted like they did. On reading the ingredients I can see that the fruit juices are Apple and Orange with fruit concentrates of Elderberry, Grape and Blackcurrant. What surprised me was that the Glazing Agent was made from Bees Wax. Each Percy Pig contains;~ ~~~Calories 25~~~ ~~~Protein 0.4g~~~ ~~~Carbs 5.9g~~~ ~~~of which sugars 5.6g~~~ ~~~Fat trace~~ ~~~of which sats trace~~~ ~~~Fibre nil~~~ ~~~Sodium trace~~ These Percy Pigs are not suitable for children under the age of 36 months due to choking. Percy Pig has become a bit of a star as you can now buy from Marks & Spencers a whole collection of different items in the Percy Pig range from Mugs, Cushions ect .... to the top of the range gift set that contains cooking mix, money box, bowl and sweets ( a bit on the pricey side at £20 for my liking!). I personally hate these jelly things, as they just taste so sweet, but a lot of people love them like my daughter! I'll give these a 3 star as I don't rate these to be anything special.
My best friend's father was English but she was born and raised in the US. She always brings an extra suitcase with her when she comes to visit London, as she always leaves with an excess amount of English chocolates and candies - Cadbury's is simply better than its US equivalent, Hershey's, and there are no suitable substitutes for Rowntree Fruit Pastilles, either. The one candy, though, that she buys from the beginning of her trip to the end of her trip, which causes her to madly dash to M&S before her flight to re-stock as she's already eaten her supply, that she insists I bring back to her every time I fly home, are Percy Pigs. I have experienced a similar single-mindedness amongst my other friends who have spent some length of time in England - Percy Pig is thus, arguably, the UK's most-loved ambassador. The remarkable thing about Percy Pigs is that I couldn't tell you what flavour they are trying to emulate (certainly not 'pigs'; the pink colour leads me to believe they're strawberry-flavoured but it might even be blackcurrant?) but I would know the taste anywhere. Not overly sweet, slightly tart, perfectly chewy and sized, Percy Pigs are a real mid-afternoon treat. However, one must abstain from too vigorously enjoying Mr Pig - each sweet is 25 kcal. If one were to eat four servings, a face for each of Mr Pig's trotters, perhaps, that would be a mere 100 kcal, but let's face it - who stops at only 1, or only 4 pieces? With the recent announcement that M&S will begin stocking other labels in its stores, one can tell that certain store-brand products will rise whilst others will fall. Percy Pigs will undoubtedly remain victorious! Regardless of your age, you will enjoy this snack!
Percy Pigs are the only thing that come to my mind when I think of Marks and Spencer confectionary. For anyone out of the loop then I will explain that Percy Pigs are Raspberry flavour fruit gums in the shape of a pigs face. Each sweet is a little bit bigger than the size of a 50p piece and is a few millimetres thick. When I first bought them I really didn't know what sort of flavour to expect as the packaging doesn't really make it clear. The packaging is really cute as the bag is pink and green and mostly opaque apart from a little transparent window that is made to look like a pig pen where you can see the little pig faces of the poking through. I think this is a great touch. On to the sweets themselves. As I mentioned before it is hard to know what to expect when you first pick up Percy. The aesthetics of the pigs are not the only thing about them that make them fun. They also taste amazing. Biting into him the sweets are squishy but in a really light way. The texture of the sweets is really soft and they are really easy to eat and not a lot of chewing is needed. The flavour is a sudden rush of fruitiness. It is hard to describe but it does not immediately taste like raspberries. The taste is also very sweet which would be explained by the 5.6g of sugar per pig! Each pig also contains 25 calories which is quite a lot if you end up eating a whole sty...I mean bag... Having eaten a small handful of Percys I then felt a little sick and had to stop eating. The flavour then sticks around in your mouth for a while so you can't escape the flavour for a while. The sweetness does become a bit overwhelming so I would advise self control if possible. Overall I would say that Percy Pigs are delicious treats to try but don't eat too many or you may wish to turn vegetarian. :-)
These are fabulous sweets, but cost quite a bit compared to other similar brands. However, they are worth it as they are very juicy, tasty and quite filling. On the other hand, they do contain quite a lot of sugar and calories, but this can be expected. The packaging is very good, with clear branding making them easy to spot on the shelf in Marks & Spencer. The information is clear to read, and the packaging is easy to open, but sometimes too easy so can rip and send the sweets all over the floor. The sweets are always fresh, and never seem to be squashed or broken. The quality of the product is brilliant, with the same great taste every time. You also get lots of juice in the sweets and the sweets are nice and thick. When you take one of the sweets out of the packet, your mouth will start to water as the sweet fruity smell reaches your nose. They look very cute, and aren't disappointing when you finally eat one. Taking a bite makes your mouth explode with a fruit taste. The juice will spread throughout your mouth but it isn't over-powering. The texture is very good, soft and chewy in the mouth, but not too much. The price of the packet of sweets is quite good, but a little bit more expensive than similar brands. However, it's worth it as you get very high quality goods and a great taste. You also get quite a lot in a packet and they are very filling, so you don't need many. However, they do contain quite a lot of sugar and calories, but it's worth it. Overall, a brilliant packet of sweets, with great appeal to everyone. They're tasty and full of juice, and some of the best sweets available despite the higher price over alternative sweets.
Percy pigs are fantastic sweets that are in the marks and spencers home brand range. They are a home brand make, however being marks and spencers you do get the good assurance that they are known for, and that is definitely the case when it comes to these sweets. The sweets themselves are really great looking, they are a flat pig shape and have the features of a pig as well. They look like happy pigs and so they are a fun design more than anything and I'm sure kids would love the design, as I do and I'm not quite a kid anymore. They taste really good too. They are a gummy sweet, however its not the hard gum that some sweets are made out of, these are really soft and all so easy to bite into and break up. The middle is kind of sticky but the outer part is really soft and gooey. They are made from real fruit juice and apparently contain no flavourings or artificial colourings which is really good as the colour of them is pretty strong without looking artificial. I think this helps to their taste as well and it feels that when your eating these there not as bad as some of the other sweets out there. And of course, if you are buying these for your kids, perhaps there not going to make them quite as hyper as some of the sweets on the market would too.