I was first introduced to Fluff by my partner's sister, she's considerably younger than us, and whenever we go to their house she always has some of this in her study. I asked her what it was like and she said, to quote 'amazing'. Being heavily pregnant, and in the Selfridges food hall I saw the 'Fluff' aisle and purchased a 'small' jar of the white Fluff which was £5 for a 7.5oz jar (which is approximately 212g).

These come in a glass jar with a screw top lid, with the white and blue lettering. The jars also have a recipe on the label for 'Never Fail Fudge' and the 'Fluffernutter' which is a peanut butter and Fluff sandwich. This product also comes in Strawberry flavour. This is originally from America and the only place i've seen it for sale is in Selfridges or online.

When I asked my sis in law to be how she ate it she said straight from the jar with a spoon! This was my first taste of the product, armed with a teaspoon I let rip and was quite disappointed with what I discovered. The texture of the 'Fluff' was very very sticky. It tasted like melted marshmallows, but very sweet and sickly marshmallows (like when you've eaten half a bag and can't move!). 3 spoons in I had to give up, I felt so sick and had a coat of sugar on my teeth. Yak.

Rather than throwing it in the bin I kept it in the cupboard to see if I could use it with other things.

On toast - quite nice if a thin layer and with some chocolate spread,
With ice cream - again nice but a small amount,
In cupcakes - just no, makes the mixture too thick and doesn't mix properly.
In hot chocolate - this is what we mainly used the Fluff for. A couple of teaspoons added when the hot chocolate is finished makes a delightful evening treat!

After resigning to use this in the occasional hot chocolate I don't think I would buy this again. It's just too sweet for me, and seems to be popular with a younger market. It's a nice gift for a teenager as a stocking filler, or additional birthday gift. Or an adult with an extreme sweet tooth!

Additional Facts

Fluff is gluten free and Kosher,
It is made from Sugar Syrup, Corn Syrup, Dried Egg Whites and Vanilin,
There are 20 calories in 1 tablespoon.