* Prices may differ from that shown
Rowntrees is one of the best known and longest standing brands in the confectionery marketplace. After a rather confused few years following the company's takeover by Nestlé a couple of decades ago, it now seems to have settled down to become "the sweet brand", while Nestlé itself is "the chocolate brand". This means that Fruit Gums, themselves an extremely venerable product (launched in 1893!), are back where they belong: under the Rowntrees name.
Fruit Gums are aimed at children, at least as far as modern advertising legislation allows them to be. You can see this from the note on the bright yellow packaging that one standard 48-gram tube contains 170 kcal, or 9% of a *child's* Guideline Daily Amount. There's no indication as to what proportion of an *adult's* GDA it might contain! Oddly, the tube and the Rowntrees website disagree slightly on some of the nutritional values: for example, the wrapper says that Fruit Gums contain 81.1g of carbohydrates per 100g, but the website says 81.3g! Hardly earth-shaking, but odd nevertheless.
The packaging of the tube is a traditional two-layer affair, with the brightly-coloured outer "waxed paper" wrapped around an inner layer of silver foil, just as is seen on a packet of Polos (another Nestlé product). The bigger packs have just the plastic bag, with no inner wrappers at all, but the sweets are actually in fruit shapes, rather than the simple round shapes you find in the tubes. The name "Fruit Gums" is prominent in a (presumably deliberately) slightly childish font, with a smallish splash advertising that the sweets are "Now [made] with 25% fruit juice". This does rather make one wonder what they were made with before: Play-doh? Curtain rings? Salamanders?
Still, a look at the ingredients list does indeed reveal the presence of lemon, lime, orange, strawberry and blackcurrant juice, which is reassuring. Oh, and grape juice. No, me neither. American sweets often have grape flavour where we would have blackcurrant (because growing blackcurrants was federally prohibited for a century as the plants interfered with the logging industry, fact fans!) but I can't think what it's doing in a packet of Fruit Gums. I can only assume that it's a similar deal to those "apple and pear" drinks you can buy that turn out to have mango or something in them because otherwise it doesn't taste right!
The sweets are laid end to end, and the bar I tested had a good mix of flavours. Each sweet is round, with a criss-cross pattern embossed into the top; hazy memories say that this wasn't always so. The smell of fruit is quite strong, if rather too sweet for my taste. The sweets themselves are very sticky and quite tough, almost the consistency of toffee; be careful if you have any remotely loose fillings! Again, though, I seem to remember them being harder still in days of yore, and requiring a great deal of sucking before one could dare start chewing at all.
The taste itself is actually not at all bad: the juiciness comes through at once, and while you wouldn't call it classy you might risk referring to it as mouthwatering, though as with the smell the taste is extremely sweet and sugary - another problem for your teeth to deal with! The sweets do dissolve quite fast, however, which is a bit disappointing. Overall, Fruit Gums seem to me to be just what they appear to be: a pleasant-tasting children's sweet. No more and no less, so a three-star rating seems fair.
I have always been quite a big fan of Rowntree's sweets, but I had actually never tried Fruit Gums before. So while I was out today, I popped into my local newsagents and decided that I would buy myself some to try. Fruit Gums come in either a 48g green tube or a 205g yellow "sharing" bag. My greediness took over, and I bought the bigger bag.
Upon opening the bag up, I noticed that you get quite alot of sweets inside which is always a good thing. There are five different flavours of Fruit Gums in total which are orange, blackcurrant, strawberry, lemon and lime. The sweets are shaped just like the actual fruits, which is a nice touch. The first flavour that I tried was strawberry, which actually tastes more like jam than strawberry, but it was certainly very nice. Next up was orange, which I can't say I was as struck on as the strawberry. It tasted quite nice at first, but I found that it became quite sour towards the end. After that, I popped a blackcurrant one into my mouth and instantly fell in love with it. In my opinion, these are absolutley delicious and are the best flavour of Fruit Gum you can get. The blackcurrant flavour is very, very pronunced. Lime was up next, and I found it to be a great tasting flavour too. It kind of reminded me of 7Up, which may be a good or a bad thing depending on whether you like the drink. Lastly, I tried a lemon one which I have decided are my second favourite flavour. They have a very sweet distinctive lemon taste, which I find to be delicious.
Some people dislike Fruit Gums because they are far harder and chewier than most other sweets, but personally, I think that these sweets are much more enjoyable if you suck them rather than chew them anyway. It really brings out the flavours, and makes them last longer too which is a plus.
Sweets are never really going to be healthy and still taste good, but I actually don't think the nutrional values are that bad at all. A quarter of the 205g bag that I bought contains...
Calories - 170
Sugars - 22.1g
Fat 0.1g -
Saturates - Nil
Salt - 0.1g
Sure, Fruit Gums have loads of sugar in them but in my opinion there's nothing wrong with having them as a treat now and again. They are not that high in calories which is always a good thing, and they contain hardly any fat at all. Also, they have no artificial colours or flavours and contain 25% fruit juice.
Overall, I think these are delicious sweets that are far more enjoyable when you suck them rather than chew them. There are no flavours that I would pick out of the bag and leave, even if I don't like the orange ones as much. In conclusion, I would definitely reccomend trying Fruit Gums if you haven't already done so. The 205g bag is great value for money considering the amount of sweets you get in it, just remember to try not to scoff down the whole bag yourself. :)
My husband came back from the local shop with a 205g bag of Rowntrees Fruit Gums for £1.79. Expensive i thought, but how wrong can you go with a big bag of sweets?
What do you get:
A bag of small hard sweets, not covered in sugar. There are six variants: orange, darker orange, lemon, lime, blackcurrant and strawberry. All the shapes are supposed to loosely resemble fruits- ie a slice shape for the lemon, a small strawberry shape for the strawberry and so on.
I opened the bag and all I could see was orange coloured sweets. I counted 36 orange, 12 dark orange, 9 lemon, 7 lime, 4 strawberry and 12 blackcurrant. So that totals 48 orange and the 32 other sweets were the other flavours. I personally hate orange sweets. So that was not a good start.
These are hard. Difficult to chew as they just stick on one tooth until you decide to swallow them then they are hard to swallow and unless you suck them they just mould around one tooth in your mouth and you don't get a great deal of flavour.
Per 1/4 bag: 170 calories, 0.1g fat.
not for the price. Unless you have a particular love of these, have had them before, do not like sugary sweets or just want to eat one sweet and suck it for hours... then I would not recommend these.
There is a free voucher on the pack for one free session of a sport ie badminton, tennis, swimming at a participating outlet. The expiry date of the voucher is 31.7.2010 so Rowntrees have a promotion on at the moment which may be a reason for you to buy these- to get the voucher.
In my opinion Fruit Gums is probably one of the best sub-brands of Maynards. Unlike the other Rowntrees sweets (fruit pastilles and wine gums mainly), Wine Gums will actually last more than 5 minutes. If you haven't had Fruit Gums before, they are like Wine Gums except quite a bit chewier and harder. If you haven't had Wine Gums before, they are basically round gums with fruity tastes to them.
On the whole, the taste is not bad. In my opinion it isn't really that strong or vivid. I mean they are called FRUIT Gums, but the fruity bit doesn't come through that much. Don't get me wrong, they still taste not bad, although they could be better. Another downside on this front is the different flavours all taste quite similiar. The only big difference they have is that they are a different colour. If you couldn't see the colours of the sweets, I can guarantee you would mix up the flavours. I have to say though that I do like the hardness of the gums as this makes them last quite a while. Which is good.
Appearance and Price
Like the Rowntrees wine gums, the Fruit Gums are wrapped in a polythene type wrapping. For every pack there are about 12 or so Fruit Gums. This is quite good value when you consider that they only cost 40-50p in most places. Instead of making their packets bigger in order to increase the amount of gums in a packet. Rowntrees have made big packs instead. These packs contain a lot more Fruit Gums and instead of packaging them in multipacks of the normal packet, there is just one big bag containing all of them. These big bags cost around £1.50 each which is actually quite good value for money as they have quite a lot inside them. If you still want more, there are also boxes of Fruit Gums, although these are quite rare in stores and they are not as good value for money.
So to round the review up, Fruit Gums are very good value for money and they taste not bad on the whole. I would certainly recommend trying them.
I hadn't had a packet of these for years! Saw them at lunch time and thought I'd have some! (was hoping they would make the afternoon at work go quicker...and I think they have!)
Anyway, a 48g tube of fruit gums cost 48p. Not bad as they have lasted all afternoon! The packaging is quite traditional, a foil wrap around the sweets covered by a paper sleeve. It catches your eye as it is bright yellow with pictures of fruit on it. It advertises the fact that now contain 25% fruit juice, which is a bonus.
Now, my memories of fruit gums were that they were hard as nails! They could mean a trip to the dentist if your teeth weren't in good shape, however, today I noticed that they are much softer. Still really chewy and last ages, but definitely softer. Also, the flavour is different, and I am guessing theis is because of the fruit juice they contain. They taste a lot more natural and are less sweet. I still don't think the dentist would entirely approve, but they are definitely an easier eat these days!
A 48g tube of fruit gums provides 170 calories, 2.3 g of protein, 40g of carbohydrate and 0.1 g of fat.
Fruit gums are packaged in a similar to manner to fruit pastilles and both are made by Rowntrees. Fruit gums are a harder version of fruit pastilles with no sugar coating, jelly and which are very chewy.
When I was younger I bought these instead of fruit pastilles by mistake once or twice and when this happened I was very annoyed. However if you realise what you are buying, these are pretty good and I have recently become converted to them in some ways.
The best thing I like about these is their chewiness. Although this has a major side effect in that you get bits of gum stuck in your teeth, it also means that the gums last for a long time. This always makes me feel I have got good value out of a packet because they will last me about 30 minutes, which is a lot longer than any other similar sweets.
As long as you don't mind getting a bit of gum stuck in your teeth, then these really are a good choice for a long lasting sweet.
Rowntree's Fruit Gums.....250g.
These fruit gums are in a very bright colourful yellow and orange striped pack and do not contain any artificial colours or flavours. They also contain 25% Fruit Juice flavours.
This pack gives you a percentage of a child's guideline daily amount. Each 1/4 bag serving contains 170 calories which is 9%
Sugars 22.1g - 26%
Fat 0.1g - 0%
Saturates Nil - 0%
Salt 0.1g - 3%
The Slogan on the pack reads "Bet You Can't Put A Fruit Gum In Your Mouth Without Chewing It"
The Ingredients: Glucose Syrup, Fruit Juices from Concentrate (25%)(Grape, Strawberry, Blackcurrant, Orange, Lime, Lemon), Sugar, Modified Starch, Gelatine, Invert Sugar Syrup, Malic Acid, Citric Acid, Flavouring Colours ( Anthocyanins, Carminic Acid, Copper Complexes of Chlorophyllins, Beta-Carotene), Glazing Agent (Carnauba Wax).
I have been looking for my favourite Rowntree's Fruit Gums for years and for a long time, I could not find them in any of the shops or supermarkets until a few months ago. I used to buy the ones in the boxes and they were bigger fruit gums than the ones now.
I have always loved these fruit gums and I first bought them many years ago when they were in boxes. I loved them then and I still do. I think that they are even better now. I loved them so much that I used them to stop smoking.
I would buy two packets of gums a day to get off my bad habit of twenty per day.
Every time I felt that I needed a cigarette I would stuff my mouth with fruit gums. I gave up the cigarettes but I ended up two stones heavier.
However, I soon lost the weight pretty quickly with a balanced diet and exercise.
I like the fact that these fruit gums have no artificial colours or flavours. They taste nice with real juicy flavours of orange, lemon, lime, strawberry, grape, and blackcurrant. I also like them because they are hard gums and they are nice and chewy. As you chew them, the texture feels good in your mouth, filling your mouth with real fruit juices that are escaping from the fruit gums.
They are so good, lipsmacking, mouthwatering good and I love them even though they stick to your teeth but all gums do.
I will continue to buy these fruit gums and I think that they are the best on the market. Try them you will not be disappointed.
These are a must in my Christmas stocking every year. I grew up with these. they were the quick tasty snack to satisfy my hunger for something sweet, and there was just one day I recall going to the local sweetie shop to find they had sold out! Okay I wasn't distraught, but you know how easily kids get disappointed. Now the 'tubes' are just enough to satisfy that sweet, fruity sugary rush that a child needs when out playing, but what about those times when you are sat infront of a cinema screen for two hours. Bearing in mind a tube of these sweets last me about five minutes. Well they also come in boxes. Not cheap mind you, but you get what you pay for. What really like about the boxed ones are the different shapes they come in - they are the shape of the fruit they are flavoured as. As well as the taste, I also like the feel of them in my mouth. The flavour and shape has changed over the years, and they dont seem as 'hard' as they used to (pop them in the fridge for half an hour to remedy this), but they are definitely taster than they were all those years ago when i was a wee thing.
Containing no artificial colours or flavours and real fruit juice Rowntrees Fruit Gums even sound healthy but let's not get carried away, they are after all just sweets! Very tasty sweets mind you, and I can remember having these as a kid in the 70s but I think they've been around for way longer than that so they've stood the test of time too!
The sweets themselves are fairly hard, fruity sweets. The flavours are quite strong but pleasantly so. They do however really, really stick to your teeth and you run the risk of losing a filling everytime you eat one. After you've eaten some fruit gums you'll be pulling little bits of residue off your teeth with your tongue for ages, be warned they are not teeth friendly!
They're often on offer and I recently got some in a newsagents 4 for a £1 so inexpensive. They're also convenient to carry round for a limited time in your pocket or bag, I say limited as they get very sticky if they melt.
There's the typical orange, lime, lemon, blackcurrant and strawberry flavours, and they have next to no fat in them but they do still have sugar and 170 calories a tube.
They're good old-fashioned sweets that taste great and pull at your fillings!
Rowntree's Fruit Gums!!
Is it just me or are these sweets simple fantastic. I first ate these sweets around 3 years
ago whilst at uni and since then I cannot help but but them everytime I see them.
Rowntree's fruit gums are a jelly type sweet and are similar to a wine gum in taste but a
hard midget gem in texture They come in a tube like packet, similar to fruit pastels and
contain around 20 sweets. The packet contains 48g's.
At the moment these sweets have an offer, if you buy 3 packs you get to do an activity for
free i.e. swimming, dance, gymnastics (i believe more information is on their website). i
bought these sweets from ASDA whre you got 5 packets (in a multipack) X 2 of these for 1
pounds 50!!! Complete bargain - even if you use them just for the activity and enjoy the
sweets along side.
The sweets come in a variety of colours and my personal favourite are the reds and the dark
Rowntree fruit gums contain no artificial colours or flavouring and 25% fruit juice.
Strawberry, Blackcurrant, Orange, Lime and Lemon fruit gums made with fruit juices. Glass gems, spiky on one side, made by Nestle. 48g Rolls