Panasonic TH-37PX60EH

Panasonic TH-37PX60EH ... Freeview, Panasonic's revolutionary V-Real technology and highly convenient, unique HDAVI control.

V-Real is the collective name for Panasonic's innovative picture-enhancing technologies. Proud to produce Viera's key devices in-house from processor to driver to panel Panasonic ensures the very best in plasma performance. The V-Real processor processes the raw video signal it receives, outputting an incredibly high-quality signal recognized by the driver.

The PX60 range includes a digital processing chip-set which processes the HD video signal in its original condition, without down conversion. Meanwhile, the Digital Re-Mastering Processor up-converts standard definition video signals to provide highly expressive images with exceptional detail.

Panasonic's V-Real technology offers vibrancy and richness to blacks and colors. The Advanced 3D Color Management System achieves precise control based on 3D management in the color difference plane and brightness directions. Color, brightness and luminosity are independently detected to produce the optimal quality in each, resulting in reproduction of colors that are bright and beautiful.

Panasonic's Contrast Management System optimizes the contrast by matching it to the images in each scene. Instead of losing gradation by making part of the image too bright or too dark, this technology applies just the right amount of contrast correction for each part of the scene.