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Sharp Aquos LC-37P70E

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      15.07.2010 10:00
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      Amazing quality LCD TV!

      INTRODUCTION
      Sharp Aquos is a range of LCD televisions, available from small portable models up to large home theatre models. While Sharp produces a wide range of LCD TVs, Aquos is their premium brand for the slightly more expensive TVs with better performance and quality than their budget lines. This review is of a 37" widescreen LCD TV from Sharp's Aquos range.

      TECHNICAL SPECIFICATIONS
      The TV is widescreen, being true 16:9, although do note that a lot of films these days use an ever more narrow format than 16:9, so some films may still present a black bar on top and below of the image. However, this is a standard widescreen TV format and applies to all TVs. The TV is 63.6cm high, 80.4cm wide, 30.4cm deep, and weights 20,5kgs. It has a stylish black frame and comes with a stand. The LCD response time is 12ms and the contrast ratio is 800:1. I've never noticed any sort of lagging in the picture, and the contrast is pleasing. On some LCD TVs, you'll notice that what is supposed to be black isn't really black on the screen, but rather gray. Thankfully, this Sharp TV is not affected by this issue. While the TV supports 1080i and 720p, I regret that I have been unable to test out the High Definition capabilities of the TV. However, just having watched TV and DVDs on the TV I have been blown away by the visual quality.

      In terms of connectivity, this Sharp Aquos TV is impressive. There are a couple of HDMI and SCART connections, RGB and VGA. Basically, pretty much anything I want to connect to the TV, I can plug in, set the TV to the responding channel of those input ports (which are marked with the corresponding channel name) and I'm good to go! The TV is also quite intelligent in that when I insert a DVD disc, it will automatically switch over to the DVD channel, and if I switch off the DVD player, it will automatically switch back to TV.

      PERSONAL EXPERIENCE
      About 6 years ago, our old huge and bulky TV finally died, and we set out to replace it with a thin flatscreen TV. This was at a time when I was still living with my parents. I was doing research online, and suggested the brand Tatung for my father, as I had read they were good value for money. However, my father was sceptical of the brand and wanted us to invest in something a bit more established, which I am very glad we did. So we headed to the electronics store, not being entirely sure what we wanted. We previewed a wide range of models from all the top brands in store. However, we kept coming back to the Sharp Aquos TV in the store. It was the most good looking TV in the store in terms of esthetics, and the visual quality was definitely impressive. When you preview TVs in a store, it can be a bit of a challenge sometimes to tell the major differences in image quality when comparing the higher end models. However, there was something pleasing about the Sharp TV. It had this certain "it" factor that we weren't getting from the other TVs, although I can't entirely put my finger on what it was.

      Being that this was our first LCD TV, it might be natural that we were blown away by the quality. My other points of comparisons are my friends' LCS TVs. I'd say, compared to other high end TVs, including slightly more expensive ones, the Sharp Aquos has not been beaten by the ones I have seen. Results are usually very similar. Compared to the ever so slightly cheaper LCD TVs I have seen, the Sharp Aquos has noticably better contrast. I find this TV so mesmerizing, I'll sometimes sit watch TV even if there is nothing particularrly good on, just to admire the image quality.

      CONCLUSION
      This TV was bought about 6 years ago, has provided countless hours of entertainment and is still going strong. Being that the TV is older now, it does prove that it is reliable, but there could also be you can get newer technology at a competitive price. There are many different models of 37 inch Sharp Aquos TVs. It seems that if you look around a bit, you can get some of these models for around £500. Is it worth that price? Yes! Would I recommend this TV? Yes! Could there be other contenders utilising more modern technology at competitive prices? Possibly!

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