* Prices may differ from that shown
Our old Sony TV had died after providing service for well over 9 years and this was the replacement model. I cannot but praise it because of the picture quality, the sleek design and the good audio it produces. First thing to note is that it is a widescreen that supports full HD and if you have an digital HD aerial then you can watch standard free to air HD channels such as BBC HD directly on the TV without needing a seperate tuner. Its screen size although 37" is quite significant and pleasing to the eye whilst space saving (our lounge isn't that big). As it is also relatively flat (compared to the old cathode ray Sony) it fits snugly into the corner. Picture quality is impressive as can be expected from Sony. The white and blacks are pure and the overall colour quality is faultless. The contrast is just as good and there are also various profiles for colour and contrast as well as sound. Its not only that, it also has powersaving modes and auto switch off functions which can be defined from the TV menu screen. The menus are simple, easy to navigate and yet allows you to define how you would like to watch. Reliability? Well Sony provides a 3 year manufacturer warranty and if the previous TV is anything to go by then it should see out the warranty and more. Great flat, widescreen, reliable Sony product.
Don't do yourself out of quality viewing by going for another brand name or a cheaper model, this is a high quality television for high quality viewing, it is fashionable, functionable (yes I have made that word up) and can be the source of great comfort (I say that loosely so as not to encourage more TV than necessary). Watch TV, movies and games in superb High Def detail with the 1920 x 1080 pixel resolution View fast-moving images, such as sports or action movies, with life-like smoothness and sharper detail thanks to Motionflow 100Hz with Image Blur Reduction technology Enjoy images with impressive depth and clarity, optimal contrast, vibrant colours and truer-to life tones with BRAVIA ENGINE 3 Enjoy vibrant pictures on screen with optimal colour purity thanks to Live Colour. You can select one of the four options, Off, Low, Mid, and High, to adjust colour vibrancy for optimum image quality. Experience deep blacks even in the darkest scenes thanks to the Advanced Contrast Enhancer. You can easily switch the picture and sound settings to best suit what you're watching with one-touch Scene Select on the remote control for the most atmospheric, dynamic and realistic results. There are Eco Settings including the Light Sensor to automatically adjust screen brightness depending on the ambient light levels in your room (which is pretty cool, although you may not notice it working, it's there and is the same technology Apple Mac's use for their monitors). A quick note on the sound, I used to have my TV connected to my stereo and flaw standing speakers for maximum ear blasting during films and gaming (then I let a woman move into my life and my cool bachelor gedgetry and general awesomeness as a male tech bot surreptitiously fell by the way side). That said with this TV I don't think you need an extra sound out put, the sound from the TV alone is crystal. You can watch movies exactly how the director intended with 24p True Cinema 50000:1 dynamic contrast ratio - again, black levels are deeper for richer, more realistic colour representation. When you are not watching TV, you can turn it into a digital picture frame with Picture Frame Mode. Fill the black hole in your living room by using your TV to display your own pictures or the pre-installed images - This is quite a nice feature and I have a friend that has family holiday photo slides on in when the TV is dormant, I tend not to use this particular function as photo's of me are bad enough let alone high def TV images.... There are also claims that this is an Eco friendly TV - something many people would find hard to believe, but there are assurances from SONY that the best possible measures are taken to ensure their product is "manufactured and developed in an environmentally responsible way". Yeah....(looks quizzically) of course we're going to believe that little gem of finite PR and marketing from a massive conglomerate selling a product to consumers who more often than not genuinely believe that Activia yogurt contains "Bifidous Digestivum!" (Bad Science, that's what is I'll you - it doesn't exist, what SONY are also cleverly swerving around here is the fact that the TV saves energy by going into Power Save mode or Idle mode which actually turns the TV to standby not Off but standby, the truth is - with any TV, if you want it off, you switch it off at the mains, simple). All in all this TV is pretty excellent and comparatively cheap considering the quality of it. I would recommend it absolutely, it's great to live with, it's practical, it doesn't have complicated navigator formats, the remote is easily figured out and always reliable. It sits on it's own heavy bottomed stand and looks very smart in it's design - try it you'll love it!...
Quite simply innovation at its best. This television delivers the next generation in picture excellence with unrivaled depth, richness and clarity. What's more, you can connect to your favorite digital devices for total entertainment.