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We spent a long time looking for a flatscreen TV which would be an amalgamation of great looks, flawless performance and a good price and we found all these in the Soun KDL-40V4000. Having owned this TV for some time, we still feel that this is a really great investment and it delivers true quality.
The picture is the most important aspect of any TV. As we're interested in watching sport, films & playing games, an LCD TV seemed to make more sense than a plasma. Its colour definition, depth of blacks and a great range of functionality make it incredibly easy to use. Straight out of the box, there is very little that needs to be done other than plugging it in as the TV goes through its motions to set itself up in front of you.
With the great quality of the HD picture on this set, I have played a variety of Xbox 360 games with my brother-in-law and can vouch for a superb picture and sound quality.
From thereon, its day-to-day use is just as easy. 3 HDMI ports, easily accessible SCART ports and great styling make this TV a must have gadget in anybody's home. Its remote is much like other Sony models: practical and smart.
This was my first full 1080p TV and it doesnt disappoint when viewing hidef content from Sky or via Blu-ray. It may take a while to get the vast array of pictures settings to exactly how you want them though. I used the Digital Video Essentials blu-ray which contains loads of test patterns to assist with this. Once set up the picture quality is crisp and vibrant - miles better than the 720p Toshiba that it replaced.
Standard def content can be a bit hit and miss on Sky. Some of the more obscure channels can look blurred and washed out but this is more dowm to the bit rate they are broadcast at than the TV.
ITV tends to look poor also but ITV HD is launching on Sky next week!
The only real downside of the TV is the sound. It tends to be very boomy and loud even at lower volumes so can be at awkward for late night viewing. There are range of different sound modes but this can affect the sound quality.
Overall though a very good TV.
HDTV's can be very expensive, which is why you should go with a brand you know will offer quality while still being affordable. Both of these are true to the KDLV4000, the picture quality is astounding while remaining very affordable.
Once out of the box, the TV is extremely simple to both setup and tune to your desired settings. The menus are easily navigated, the menu has several sub menus such as picture and sound. Once you've gone into these menus you'll find the standard options, brightness, sharpness and colour settings. This is where you can also alter the screen settings, if your preferance is widescreen, then widescreen is what you can choose. Additionally, there's a full pixel option which is handy if you're a gaming enthuisiast. The channcels on the KDLV4000 can be setup to have different settings from each other. For example, the HDMI channel can have significantly higher sharpness, while the AV channel can have lower brightness and a different viewing resolution. This is extremely handy if you're viewing different types of media, movies, games or even photographs. There are also three different modes, Standard, Cinema and Vivid. Cinema mode is generally used for viewing movies and in some cases, console gaming.
If you're a gamer, then you're going to be pleased to know that the TV can accept both component and HDMI connections. The TV will accept 720p, 1080i and 1080P when using these connections, although you will be unable to select certain resolutions when using a high definition connection.
Is there is one area where this specific model could improve, it'd be the sound. Occasionally the sound will sound muffled and somewhat, but this issue doesn't have regularly. This issue should not hinder you from purchasing this model.
Wether you're someone who loves their games, an avid movie watcher or a sports fan, you'll not be disappointed with this model.