When my trusty Trinitron (literally) went pop, I turned to amazon for my next TV purchase, having been impressed with their service and good prices over the years. I was looking for a 37" W series Sony Bravia but as this model was only £10 more expensive (£759.99) , it would have been rude not to go for the bigger screen. Despite specifying next day delivery, it actually took three days to arrive (via Citylink) but the extra £8.80 charge was politely and promptly refunded within three hours of my inquiry. Like all amazon deliveries, tracking was easy online. It comes with a Sony 3 year guarantee. OUT OF THE BOX It was actually light enough to ...  Read the complete review

The first thing to say is this TV is gorgeous. The pictures do not it justice. The piano black finish is beautiful and the perspex strip which runs across the bottom of the TV looks stunning when the light catches it. It looks and feels really solid and clearly means business. The size of the TV is perfect. There's a lot of debate about what size of TV to get but it's all about viewing distance. At 9 feet away 40" is just about right for me. Anything bigger and I wouldn't see the whole screen. It's still a big size TV but you soon get used to it and it doesn't dominate my living room (I live in a one bedroom flat). I think the W series has ...  Read the complete review

The Sony KDL-40W5500 is one of the best Sony TVs that is on the market. This is the TV that i have placed in my living room. The quality of the picture is amazing especially when it is hooked up to a high definition source. I personally have it hooked up through HDMI cables to my Sky HD box and my PS3, both produce high quality feed to the Sony KDL-40W5500. The 40" picture is really good, you can clearly see the fine detail in each of the tiny pixels. i bought this product mostly because of the brand. i intentionally went to a Sony Centre and was advised by the sales assistant to purchase this particular model. i bought Sony because of its good ...  Read the complete review

Sony are just about the top of the league when it comes to audovisual fare. The Sony KDL40W5500 accordingly costs a pretty penny although if you know where to go it can be had for a pretty reasonable cost compared to lesser rivals. The set may look pretty but there are prettier rivals. The picture, when used with your own digital service or DVD, is pretty good with sharp colours and clear images. The sound is clear and distinct. I would recommend that you hang this set well out of the way since the screen easily picks up smudges from little fingers and pens/pencils can easily damage the rather fragile screen. All well and good you say but is it worth the ...  Read the complete review