Sony are just about the top of the league when it comes to audovisual fare. The Sony KDL40W5500 accordingly costs a pretty penny although if you know where to go it can be had for a pretty reasonable cost compared to lesser rivals. The set may look pretty but there are prettier rivals. The picture, when used with your own digital service or DVD, is pretty good with sharp colours and clear images. The sound is clear and distinct. I would recommend that you hang this set well out of the way since the screen easily picks up smudges from little fingers and pens/pencils can easily damage the rather fragile screen.

All well and good you say but is it worth the money? Well kind of. The set really comes into its own when its doing what it is supposed to do with high definition broadcasts and movies. This is when the super sharp pictures and cinema like sound really come to life and you wonder who teleported you to the local cinema. It's a set that looks worth the money but we will have to wait and see if it lasts long enough to prove it.