Sony's KDL-40Z4500 has surpassed the Pioneer 9th Generation (60" Kuro) for detail, Colour, Contrast, Brightness and even Blacks. Fast moving High Definition (1080i) sports and Bluray movies are a treat to watch with no visible motion Blur, Judder or Ghosting. Pioneer's do not handle (Heat Haze!).
Watching standard definition and movies are great to watch.
DVD's with a descent upscaler are also excellant to watch. I have carefully watched over time the inherited problems that come with the current range of Plasma's and LCDs. The current 'Z' 200Hz series of Sony LCD's especially the 40" has finally eliminated any problems of the past. Weather you are watching football on HD Broadcasts from Britain, BluRay movies with fast moving panning scenes or just DVD's you will not be disappointed. LED's (RGB) still have viewing angle problems and Blacks are much the same comparatively. OLED might be the one to wait for.