Its new, striking 'Rising Design' gives this new HS-Series screen a sculpted look and the appearance of standing without the support of a conventional base. The design is as practical as it is eye-catching, with a compact, space-saving support. This display produces very bright and colorful images; the Advanced Eco-Mode technology allows optimal viewing comfort in varying lighting conditions and saves energy. On top of that, Plug-and-Play and the Sony automatic image adjustment feature allow a hassle-free configuration. The demanding, style-conscious home designer will find this display ideal for e-mailing, using web-applications and digital editing!