American Spirit cigarettes are made from natural tobacco alone, which means they contain none of the usual chemicals in most cigarettes, and they also don't use reprocessed tobacco leftovers (think the tobacco equivalent of mechanically-recovered meat). So, in theory, their quality should be above par. But what are they like in practice? Well, they're certainly not bad. They do have a natural taste; it's difficult to describe the chemical flavour of most cigarettes other than as something that tastes industrial and unpleasent. Certainly they take some getting used to, but on the whole it's worthwhile. The only problem is that they don't seem anywhere near as strong as most cigarettes, and aren't so satisfying; this is precisely because of the lack of chemicals, the very point of which is to increase the absorbtion of nicotine into the body and make them feel stronger. For this reason, I should not recommend the lights as much as the regular blue brand, which feel much more similar to any other brand (but retain the advantage of tasting better). The Lights, however, contain 5mg tar and 0.6mg nicotine; in actual fact the tobacco has in it as much tar and nicotine as the regular ones do, the difference being that they use more porous paper and a denser plug (which is in itself a disadvantage as it takes a little more effort to draw on them). They're also more expensive than most cigarettes, at a luxury price of somewhere around £5.10 on average. They're also not all that widely available, but any good tobacconist or specialist bottle shop should be able to supply them.
I got a free block of these fags by sending in a certificate I tore out of a magazine, I had to send them 5 bucks and a UPC off my regular brand and they sent me 10 packs. They were perfectly fine cigarettes. They are more dense, heavier and compact than what you normally find unless you get them Marlboro Rolls in Germany. They sent all sorts of literature about their people and their process and it said they give you quite a bit more pure tobacco per cig than most other companies. If you just read their advertisements and their material that came with the fags you would think that when you light up something graet and amazing should occur, like Peace and Harmony and total Nirvana amid a choir of angels singing. But when it is all said and done, these just seem like ordinary cigarettes, except alot more expensive, that come in a sleek, shiny, crinkly packet. It could very well be that I just don't appreciate good quality, and thus I will stick to winstons and Lucky Strikes. I would probaly smoke these american spirit from time to time if they cost the same as my usual brands. And one other bonus, they came with these little collector cards about American History that were kind of cool.