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Bravo’s target audience is age 25-54, affluent, educated and tech-savvy males and females with high levels of disposable income. Bravo's market share of this demographic continues to grow, and according to Bravo’s annual programming report, is higher than that of competing networks such as A&E, The History Channel, The Discovery Channel, Food Network, HGTV and The Travel Channel. Their focus on this demographic is apparent from their programming, particularly their reality programs that focus on celebrities, living and home improvement, as well as reruns of programs that play well to this audience. Local and national advertising is appropriate to the target demographic: local advertisers include jewelry shops and computer stores, and national advertisers include computer companies and business services. Bravo is a cable television network owned by NBC Universal. It is currently seen in more than 79 million homes and was the first service dedicated to film, drama, and the performing arts when it launched in December 1980. Bravo's programming schedule includes feature films (primarily from the Universal catalogue). Bravo also airs reruns of series from parent network NBC, and produces original reality content.

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    18 Reviews
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      12.01.2010 15:26

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      A hilariously manly channel

      Bravo is quite a peculiar little channel, that deals primarily in very cult tastes, with a firmly regimented target audience of middle-aged men, and frankly I can't really see much that would appeal to women on this channel. I used to watch it quite a bit during the late nineties, but despite their attempts to be more current with up-to-date wrestling coverage, I've become a bit bored with their rigid format and tendency to repeat shows a lot. This isn't quite as laughable as Men and Motors, but it's not the edgy, self-consciously laddish channel that it once was. Nevertheless here are their main points of focus:

      Wrestling: back in the day they used to cover ECW every week (albeit on a HUGE delay), but now they cover WWE's tenuous rival TNA, airing episodes only a day or two after their air in the states which is admittedly very good of them. Still, TNA is like WWE-in-pyjamas, and despite having great athletes, they never let them truly show-off because they're too content letting the oldies like Sting and Hogan dominate and having dreadful storylines.

      The Unit: probably my favourite part of Bravo's programming, this is a fabulous show about an elite police "unit" that is created by Shawn Ryan who originally made The Shield. It's probably the most up-market thing they show, given that a lot of their bill is filled with programmes like "The World's Toughest Gangs" and crudely put-together shows about knife crime.

      I don't watch Bravo much these days, but I guess it serves a large target audience and seems to do quite well. It's not as good as it used to be as it has become more blokey than quirky, but it is quite amusing to watch drunk.

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      31.10.2009 11:03
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      Channel 123: cult TV and documentaries

      Bravo always used to be quite a cool and respectable channel, about 10 years ago when the whole satellite TV thing was still relatively exclusive. Of recent years, with the arrival of channel after channel with big bucks behind them, Bravo has turned into more of a cult channel, with its programmes being quite specific in terms of interest level.

      They still have wrestling on there, although where it used to be the WWE (or WWF as it was known then), it's now TNA wrestling, which has recently acquired Hulk Hogan as its latest advocate and star. It has other programmes that are quite specific towards an American population, although I quite like watching them from a voyeuristic point of view. Dog the Bounty Hunter is a favourite whenever I catch it, which follows a Bounty Hunter and his family as they trek across the states hunting down people, completely legally. It gets quite hairy at times, and is good entertainment, even if I do shake my head constantly at the things I see.

      Every now and then, you get an episode of something like the A-Team, or Knight Rider. Bravo have managed to hang on to showing a bit of retro 80s TV shows like this, which is great, as this is the reason I started watching the channel in the first place. Occasionally, there is a classic film. This afternoon, Death of a Gunfighter is on, a classic from the 60s starring Richard Widmark.

      You also get some documentary type programmes such as Brit Cops or Behind Bars, which are quite hardhitting docs that do exactly what they say on the tin. They can be entertaining and interesting, but the majority of them are quite run of the mill.

      Overall, I would say that Bravo is a channel I watch a lot less now than I did when it first came out. Evenings and nights used to be quite entertaining, and although it still has a few decent shows every now and then, there are other, there is so much choice that I it's rare Bravo has something more entertaining than the other channels. It's more of a cult channel now, yet this is a good thing, cos I know if I want something a bit different that I wouldn't get on other channels, I can flick onto Bravo and find something.

      Bravo operates on Channel 123 on Sky, if you have it. That's how we access it.

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      07.03.2009 13:31
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      This Is A Cracking Good Channel That Excels In Its Specialist Area.

      Bravo is a UK digital satellite television channel that can be found on channel 123 for Sky Satellite viewers and channel 136 for Virgin Media cable viewers.

      It started broadcasting in 1985 and has now added a sister channel Bravo 2 as well as Bravo +1 which repeats all of the main Bravo (1) channel's broadcasts an hour afterwards.

      It has a current approximate audience share of 0.2%. To put this into perspective here are some other approximate audience share figures.

      QVC 0.2%
      Living 0.7%
      C5 4.7%
      C4 7.4%

      Its main target audience is men under the age of 30. Some of its most popular and/or notable programmes are Dog The Bounty Hunter, UFC Cage Fighting, The Ultimate Fighter (UFC Reality Series), Cops On Camera, TNA Impact!, Battlestar Galactic, The A Team, Street Crime UK, Booze Britain, Sin Cities (contains some soft porn), Star Trek: The Next Generation, Star Trek: Deep Space Nine, Star Trek: Voyager and World's Most Amazing Videos.

      Many of the programmes are in my opinion largely aimed at viewers with a low attention span or whom just want some easy viewing with some instant fast moving action in it.

      Having said that, many of the programmes are of a high production quality and award winning in their genre.

      The UFC and Dog The Bounty Hunter programmes are very good and the UFC in particular is gaining an ever bigger audience and is mounting a serious challenge to professional boxing in terms of live gate receipts, pay per view subscribers and free to air viewing figures.

      Summary:

      Bravo is definitely a channel on the up. It knows what it does best and it sticks to it. It is worth adding it to your favourites or at least flicking to it as an option when there is not a better programme on elsewhere. Some parental guidance/supervision is required for certain programmes.

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      20.02.2009 19:34
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      Brilliant shows, some nostalgia and something for all blokes.

      My favourite channel by a mile. Bravo offers Pro Wrestling, alternative to the Sky Sports offering of WWE on a subscription.

      Bravo is available to Virgin Media customers, as it is a Virgin Media Television owned channel, and is available to Sky.

      Oringinally, it was thought that Bravo could have been pulled off the Sky network as a caridge deal was said to have been undercut by Sky, who offered a laughable amount to carry the channel, along with its sister channels, Living, Challenge, fTN (Now Virgin 1) however, the channels were kept on the Sky network as VMTV realised that the loss of Advertising revenue would seriously hurt the company.

      The offering on Bravo is for your Typical young male to Middle Aged male. Shows such as Walker - Texas Ranger, Nightrider, TNA iMPACT, Hulk Hogans Celebrity Championship Wrestling, Dog the Bounty Hunter, High Speed Pursuits, Playr (a console and computer gaming show) and, of course, the late night offerings of Porn Week and other erotically tantalizing stuff for the male sex, makes this channel the regular favourite with many men across the United Kingdom.

      The web portal at www.Bravo.co.uk is well layed out, and contains TV Listings, details on the shows being shown, a forum to discuss with fellow Bravo-ites, as well as links to other Virgin Media TV channels, and a dedicated section to the Bravo Babes.

      Along with Star Trek and Walker - Texas Ranger, TNA iMPACT! is heavily advertised on the channel, but currently, the most popular have been Dog the Bounty Hunter, anything remotely involving Danny Dyer and Hulk Hogans Celebrity Championship Wrestling.

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      04.01.2008 21:52
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      Channel aimed at youngish males.

      It is safe to say that Bravo is pretty much aimed at the 20 to 40 male population and this is emphasised by some of the links they show which are basically quotations such as the one stating "Behaving Badly since 1985" which was when the station first went on air.

      If you are looking for high brow entertainment and thought provoking documentaries then you are in the wrong place, rather if you want mindless live camera action and reality shows from the good old United Staes of America then you will not be disappointed.

      From what I can tell the three main shows that feature on this channel are Dog the Bounty Hunter which is about a rather strange looking bounty hunter and his bounty hunting family based in Hawaii (worth watching just to be astounded at the size of his wifes chest, certainly one for the you lads), UK Street Crime which shows drunken Brits at their best being abusive and ultimately arrested by the boys in blue and Walker Texas Ranger which is a Chuck Norris TV series which does what it says in the title.

      In addition it also carries shows from the eighties and nineties like Starsky and Hutch, Dukes of Hazzard, Star Trek and Buck Rodgers which gives it a nice retro feel.

      To go with all this nostalgia and violence there has to be a bit of smut and agin the channel does not disappoint with the occasional adult erotic film with lots of dry humping and fake orgasms (boyfriend has yet to draw the right comparison fortunately) and more reality camera action in the flesh spots of Amsterdam and Ibiza to name a couple.

      Low brow is the key to this channels success, personally I do like to watch the odd re-run but this is definately a channel of last resort for me.

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        29.06.2001 17:54
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        I know what you all going to say that bravo is a sleazy channel made for men. But during the day there is a lot of program that I enjoy thoroughly. Since I was young boy I’ve always loved the old series of Knightrider, Streethawk and Airwolf. The only channel that ever shows the re-runs of these series is bravo. I am additive to watch all these series because I grew up with them, and always remember the talking car. Knightrider is one of the most popular series that I have ever seen and the action from this program has you hook. As I said it’s a talking car that can fly in the air of a touch of a button was one of the biggest programs in 1980’s. And yet till this day is a very popular program on TV. There also a few other good programs like World's Most Amazing Videos showing things, which has never been seen before, the weird and the unusual. Battle of the Planets cartoon adventures, as G-Force (special force group) protects the galaxy against the evil Zoltar. This to was a popular program in the 80’s as well. And there a program called GAMESPOT TV, which show all the great games out for your consoles as well as reviewing them. Please don’t be put off by all the sleaze in the evening, who asking you to Stay up all night. Even though the program that are adult rated are show at the right time there too much advertisement of these programs during the day. There also a range of Films shown on a regular basis which is good as many of the title are old but are fun to watch. (House Party, Comedy),(Time to Kill) Like I say watch what you want, who asking you to watch the lot.

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          17.02.2001 01:05
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          First I want to say, that I am from germany. I hope it is not mad, that I am doing mistakes and I hope, that you will help me, to write better opinions. Now, I want to tell you something about the magazine "Bravo". Bravo is a magizine, which tells you something, about stars, about mode and about sexualität. On the front side, you always see stars. For example, Bridney Spears, Jennifer Lopez, Sasha or just people of the Big Brother house. When you open the magazine, there is the contens. In germany, you can bye this magazine every wednesday, it costs 2, 50 DM. On the next pages are articles about the stars, about their life, their new singles, interviews and about their love. Often the articles are very interesting and on the pages are a lot of pictures. In germany on some pages are people which are talking about their sexuality. When you have got a problem, you can write a letter to the "Dr. Sommer Team" and they will answer you. And believe me, a lot of young people have problems. With their girl / boyfriend, the parents and with the sexuality. Sometimes, the "Bravo" tells you something about "real - happend" things. For example, when a girl or a boy began suicide or when people "quälen" animals. Than you can complain and you can start a signature collection. This articles are really interesting. Or they tell you something about drugs, alkoholik, War and Poorness and so on. On other pages you can see, the new mode. Models wear the new clothes. In germany it is very trendy, when you wear colourful clothes. You can wear a rock which is red with a rosa t-shirt and orange socks, this is "in". You can wear every look, which is crazy. I like to wear this clothes, but some people just like it, to wear clothes, which is black. On another page is a every week you can win something. For example, Handies, Money, a cassette recorder and so on. The questions are no
          t very difficult. The questions are often about music and film. On another page you can read jokes. When you know a good joke, you can write this one to the Bravo and when they copy your joke, you get money. Often the jokes are really funny and you have to laugh about them. Every week there is a special or an Extra. For example, there is a big poster, a kalender, postcards, a special about handies, rings or tattoos. On the last side, you can find the charts. There you can inform yourself about the new singles and albums, and you can read the top 30 hits. Actually, I like the Bravo. Now, I am 16 and I think I am too old to bye the Bravo, but I have got a younger sister, who bought this magazine. Often the children are too shy to ask their parents, when they have questions about their bodies, in the Bravo they can read the answers to this questions. They recognize, that they are not alone, with their problems. I would recommend this magazine, too, because the children learn a lot. Couse of the articles about drugs. They recognize, that this is really dangerous. When the children are very interested in stars, for example, the Backstreet Boys, they can inform theirself about them and the posters can they hang in their rooms. To my mind, every one, has read this magazine, it is just the popularest magazine in world. That was all, what I can tell you about the Bravo. I would be very interested in the English Bravo. Is it the same, as the german bravo or is there a difference. I would be very happy, when you would answer me. Thanks for reading and I am sorry, when I did a lot of mistakes. Bye with kisses, your Annika

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            12.12.2000 19:33

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            What do you do if you have a load of crappy, cheap programmes trawled from the bargain basement of various US and occasionally British TV companies stretching back over the past few decades. (Danger Man, The Fall Guy etc etc) Why, try and make believe it is trendy and cult TV and send it up!Like the old ITV Crossroads soap opera, it is, perhaps, watched because it is so bad it becomes good! Well, it aint fooling me - I can see that the Emperor's new clothes are not really there.

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            04.10.2000 20:29

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            Bravo basically offers adult and gory films. It starts at 8pm and some of the horror films go too far in my own opinion. If this is what people want then fine, I'm not in favour of censorship. However I think parents should be aware of the content of some of the films and protect their kids. The horror flims are down right nasty and it's rare for Bravo to broadcast anything of good quality. I feel that the channel should ccome with more warnings about the content in order that people make an informed choice. To me it's tabloid television and it's free. Maybe it should be a specialised paid for channel. I don't have anything against this type of television. I just would like more parents to be aware of the content before their children stumble across it.

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            03.09.2000 04:34
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            Bravo is the ultimate sleaze station full of high-action limited plot movies, bizarre TV programmes, hardcore wrestling and provocative programming all aimed at men! MY TOP FIVE strangest Bravo shows are: 1 RIPLEY'S BELIEVE IT 2 MOST AMAZING VIDEOS (FRI 2100) 3 LAID BARE (THU 2230) 4 SHOCK VIDEO 5 COPS (FRI 2200) Possibily some of the most shocking stuff on TV can be seen on Bravo. Howerd Stern use to be shown but I understand it's hard to get hold of the rights to his radio based TV show, if you ever get to see this guy do, it's shock radio at its best. ECW Hardcore Wrestling is very strange, women getting thrown through tables will make you laugh so hard you'll feel like you went through yourself. Staged, but very very scary stuff.

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            26.08.2000 19:56
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            This channel is so sleazy! It shows cheap American crap for immature lads who never grew up. Some days schedules are worse than others though to be fair. Now and again you get one or two films which might be worth just one more look before being consigned to the great .... well you know, but more often that not it's just cheap tittilation which is frankly embarassing to watch often. Italian Stripping Housewives, Sex TV, Laid Bare - all tame tat which is neither porn or interesting, simply there to add a few tits to the procedings. Pointless, inane, shows which you can imagine 13 or 14 year olds sneaking a look at to see what grown women's bodies look like. Inbetween you get shows like, Cops, World,s Weirdest Police Videos, World,s Most Amazing Videos, World,s Most Dangerous Animals - you know the type of thing. Boring, pointless programming.

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              10.08.2000 03:10
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              This is one of the best channels currently on Sky Digital. Programmes are varied from series like the Fall Guy, to the late evening early morning Adult Films such as Confessions of a Window Cleaner. You will also find some good UK series Premiers Such as Soldiers of Fortune on this channel. One thing I find annoying with this channel is the Logo it is to big anyone else notice this. Original programming is now been produced (Bravado), which every channel should have their own programming. The channel also repeats things a lot one of the worst offenders to-date so chances are if you missed a programme you’re going to see it again

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                02.08.2000 18:36
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                This is in response to : Bravo schmavo dooyoo-Name: alkaliguru It may have escaped your notice, but the programs on Bravo are usually those made on a shoe string budget. What this means, is, that granted, there will be some crap because you don't get good stuff for peanuts, but some of it will be things made by talented people who want to make film or television but don't have the financial standing to make something as polished as perhaps you would like. Just because you haven't got enough patience or perhaps intelligence (hey, you watch Cops, I can say that!) to appreciate or sift through the programming on Bravo, it doesn't mean that it's no good.

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                  02.08.2000 04:44
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                  Bravo is for the sad people on this planet, who obtain thrills from such programmes as baywatch and manga movies. Combine breasts with horror movies and you have a parents nightmare, kids waiting for theiir parents to go out so they can tune in to see who is been executed or having sex. Occasionally through the day has some good stuff, six million dollar man etc. but get to 9pm and this programme is an adult only channel 90% of the time. Parents beware and block this channel, it may advertise warnings, but its too late when the film is starting

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                    14.07.2000 03:47

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                    Bravo is rubbish. Luckily (or sensibly) it is only on for a few hours each evening and even then some of the programmes are repeated on the same evening. Most of the stuff shown is mindless (and often violent) nonsense that most other channels wouldn't touch with a barge pole. That's not to say that Bravo is useless. It does serve a purpose, because it provides programming for a certain type of person and it does what it does very well. It's not my cup of tea but if you like the sort of things that they show (shows laced with sex or violence) then this channel is definitely worth a look.

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                • Product Details

                  Bravo utilizes block programming for both new shows and successful existing ones. Bravo has also had great success with programming franchises. These include their "100 Greatest..." TV and the film retrospectives, based upon the concept of AFI's 100 Years... 100 Movies; Project Greenlight and Project Runway; Showbiz Moms & Dads and Showdog Moms & Dads; Party/Party and a handful of successful gay-themed dating and reality shows (i.e. Queer Eye, Project Runway, which contains several gay contestants, and Workout, which features a lesbian lead) a niche which had yet to be filled by the reality-heavy networks.