Great Re-branding of a dull channel (The Dave Channel)

Member Name: dimmerchant

Product:	The Dave Channel
Date:	18/07/08 (22 review reads)
Rating:

Advantages: Great name

Disadvantages: The programmes are okay but usually just repeats.

This TV programme used to be called 'UKTV G2' and was only 1% of the UK population, according to Marketing magazine, but only a week after its rebrand, awareness of Dave was 32%. It has since clinched the coveted brand revitalistation award at the recent Marketing Society Awards for Excellence. The reason i believe it has become such a great success is because the idea to call a TV programme after a common name has a stand-out quality. If they were to ask people before the re-branding if they thought it were to be successful, i doubt many people would of said yes. The name Dave gives the programme the persona of a fun, witty and entertaining 'surrogate friend'. Everybody knows a bloke called Dave, don't they? Theres also no class issue with the name. If you ask me this has been a great success. The programmes being shown are great as well.

Summary: Brilliant marketing by the owner of the channel but the channel isn't amazing. Needs new programmes