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Please scrap the ads!!!
Member Name: kirstieksf
Date: 01/09/00, updated on 01/09/00 (180 review reads)
Advantages: Great commentary and camera coverage
It's a couple of years now since ITV took over the Formula One coverage from the BBC, and my only concern was that they would interrupt the race to show adverts every 15 to 20 minutes. I tried to tell myself that they wouldn't actually make us miss 3 out of every 20 minutes of live F1 racing just for ads, but when the first race was shown I found that was exactly what happened.
I realise that ITV is a commercially funded channel, unlike the BBC, which is funded by TV licence fees, but do the powers that be really think we like our live sports coverage interrupted by inane adverts? When they break to show the adverts, we are missing around three minutes, which in F1 terms can be absolutely crucial. We miss out on drivers challenging and overtaking each other, retirements, interviews, commentary - can you imagine the outcry if ITV had had the F1 coverage when Ayrton Senna crashed at Imola in 1994, and there's been a commercial break at the time? OK, so it was absolutely horrifying to watch, but it was a crucial part of the coverage....
This really is my only complaint about ITV having the coverage. The commentary from Murray Walker and Martin Brundle is absolutely excellent, and the pitlane commentaries are good too. The camera coverage is usually sot on, giving us good views of the race, and everything that goes on.
Overall, I still would recommend that people watch the F1 coverage on ITV, because there's no alternative, but I really wish they'd suspend the ads just for the duration of the race - they wouldn't dare have a break in the middle of the World Cup Final, so why interrupt our Formula One?