I find this programme objectionable, Piers Morgan is a former journalist who has now got what he always wanted. His mug on the television. This is his attempt at an interview format programme on Cowell Tv (Sorry ITV).

Interviews have included Gordon Brown, Cliff Richard, Jordan (Twice, god twice, listening to that monotone robot once is something people should have prescribed to appreciate how good their lives really are). Gerry Halliwell, Joan Collins, Vinnie Jones, the list of reasonably famous and not overly talented people goes on.

Morgan has a style of interviewing which mixes the subtle manners of a drunken tourist in Benidorm with the sincerity of a table. It's not a pretty sight, its not clever and its not amusing, but it is the most serious programme Itv have shown in a long while which is a tad depressing on so many levels.

The shows work as an hour long life story and we get the ups and downs of these characters, I have to admit i've not really found any of these tales overwhelming and its a programme lacking in anything close to fun or entertainment, its just a vehicle to promote somebody who has got famous off the back of telling people whether he likes them or not!!

Filled with irreverent (Sorry I mean Irrelevant) chat, this is interviewing at its most basic.

Shown on Saturday nights the programme is renowned in serious circles for the inanity of the interview techniques, if David Frost was Mozart, Piers Morgan is Andrew Ridgeley.

The questioning technique is matey and irreverent without touching the humour of someone like Jonathon Ross, the guests are also a mixed bag of ITV registered celebrities such as Jordan and people who aren't particularly relevant in the public eye, such as Cilla Black, ronnie Corbett and Bruce Forsyth.

We have seen Morgan ask Gordon Brown and Nick Clegg about their sex lives and personally I felt it summed up quite a bit about modern life, with a lairy, uneducated clump at conversation rather than researched and thoughtful questioning of interesting guests.

The show is typical ITV, it looks cheap, the guests are generally B-List at best and the presenter is flogging something at all times (How great he thinks he is).

I'm not a huge fan of this show and have watched it through my hands at times wondering what the relevance of Joan Collins was or why Morgan seems to delight in asking the questions that get his guests gushing.

The interview technique is perfunctory and reminds me of a big ugly chap in a nightclub using a mix of obvious flattery and outright bullying and goading to get a response from the pretty young thing he's found, unfortunately most of the guests aren't pretty young things and the host has all the charm of a food processor.

The programme is a bit weak and not to my liking but I do appreciate that for a lot of people, the celebrities are interesting, the questions are relevant and the attempts at humour are right up their alley. Unfortunately, i've seen more indepth interviews on Blue Peter and more relevant cutting edge people on Antiques Roadshow, therefore I won't be comiing back to this in the future.