This morning - and every morning for the forseeable future I think (This Morning)

Member Name: dove3066

Product:	This Morning
Date:	05/06/09 (16 review reads)
Rating:

Advantages: Magazine style will never tire

Disadvantages: Can be a little bity - nothing is covered in depth

This is the flagship programme for ITV morning TV. It has now been running for more than 15 years.

The original presenting team were Richard and Judy who hosted the show from The Albert Dock in Liverpool. When the programme became the phenomenon that it now is, they moved the series to London but then decided to go onto new ventures themselves. The reins were then taken up by Phillip Schofield and Fern Britton. Though Fern herself is due to leave shortly.

The programme is so sucessful because it is a magazine style programme so it can keep doing many of the 'articles' over and over again - there is no end to the number of people who want a make over, there will always be new Mums watching who need to know the latest Baby trends.

The show also relys on its experts and the fact that there are always certain topics on certain days so you know when to tune in.

I think this programme will run and run as long as they can continue to get presenters who are friendly, enjoy themselves on camera and make people relaxed at home. For amany people this is the only interaction they have all day so they need to be able to realte to what they see on the screen.

Summary: The cosmo TV programme