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For the past ten years I have only used Baby G watches. I love them. I received this one for Christmas and I was not disappointed! I love the ease of using a digital watch and the strap is plastic so it can be cleaned easily if you happen to get it dirty so it's quite versatile, it also looks good which is a definite bonus. There are also cool animations when you press the button for the display to light up which I have always thought a really nice touch. There's a stopwatch option and it is waterproof so it's great for people who love sports and may regularly require these features. My previous watches from the same brand have lasted several years of wear so I would anticipate that this one would keep going for quite a while, too. Overall, it's a lovely watch that has no bad points.