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I have tried to encourage my children to wear a watch from an early age and I have lost count how many have been discarded and lost by them, but at the grand old age of eleven, my eldest decided that it was time to have a "proper" watch, and I totally agreed. As he was on his way to secondary school we both decided that he needed something a bit more grown up than the regular digital style and after much antagonising over the Argos catalogue eventually he decided upon the Identity London watch for boys. I have only seen this watch available to buy in Argos and it comes in at a bargain £9.99.
Without wanting to sound too patronising, the Identity London watch is basically a child size version of a proper mans watch! It has a round metallic sundial navy blue face with silver numbers at 3, 6, 9 and 12 and small dashes for the others. The hands look as though they have glow in the dark strip on them, but I believe that this is simply or decoration and detail as they definitely do not glow. It also has a second hand incase they need to do any precise timing. Around the edge it has a dial which turns - I have always been unsure exactly what this is form but my other half informs me that this is for timing if you go diving - please correct me if I am wrong! If it is for diving, this will never get tested as Argos do not state that this watch is waterproof, and considering the price, I would highly doubt that it is.
A chrome bracelet style strap completes this watch nicely and it has one of those "bends back on itself" clasp to keep it secure. Argos will alter the strap for you free of charge, but my son was not with us when we purchased it so I altered the strap easily with no fuss. I have a similar wrist size to my son so I wore this watch for a couple of days for the purpose of this review (only when wearing a long sleeved top otherwise I might have got funny looks) and it was very comfortable. There are no sharp edges which might rub and irritate, and it quickly gets to your body temperature - this is possibly because it is so lightweight. This watch really is quite light - it only weighs 50g and it feels fairly flimsy but this watch has been given some rough treatment by my boy being a boy and it has stood up to it well without a mark, dent or scratch. For a cheap watch it keeps good time - in three months it has not had to be adjusted at all.
The watch comes with a ball chain and dog tag necklace - this quickly got abandoned by my son as to be honest, it looks a bit chavvy! It is light and not good quality and I really do not like it so I am glad that he didn't either. The watch does not need this as an accessory - it is good value by itself, but if your child likes this sort of thing, firstly sorry for offending you, and secondly it is a nice little extra!
I am really pleased with this watch, and more importantly, so is my son. Identity London may not be the best brand in the world, or the most fashionable but they have produced a smart looking watch that is stylish and easy to wear. I would say that this watch is wearable for boys from ten until they hit the teenage years and they are big enough for an adults watch. It makes an affordable present or if they want to save up their own money, it won't take them too long!