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Identity London Gents Brown Cuff

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£4.99 Best Offer by: amazon.co.uk marketplace See more offers
1 Review

Brand: Identity London / Watches For: Men

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    1 Review
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      08.07.2010 14:15
      Very helpful



      A good watch at a good price but don't expect it to last you forever.

      I hate to be without a watch and always feel lost if I don't know the time. I'm one of those people that likes planning and having a reliable timepiece is essential. I received this as a gift last Christmas, as a replacement for a previous watch in a very similar style. It is made by Identity, London and is available to buy from Argos at the usual price of £8.99, although it is currently on sale for £4.49 which gives you a saving of 50%.

      As for the basics, this is a quartz watch with a basic dial and hands to show you the time. The numbers are marked by straight lines in the hour locations, and there is a small grid running around the edge of the face to show minutes. There is an hour, minute, and second hand which makes it useful for accurate timing. The strap is made of brown leather is adjustable to various sizes. It comes in a plain but nice gift box.

      This is a men's watch, but I prefer the simple styling over the more glittery and fussy women's designs. The strap is more like a cuff and is quite bulky, measuring 1" at its thinnest point. It is made of genuine leather and is a dark chocolatey shade which will be suitable for most people and is versatile enough to blend in with most of my outfits.
      The watch face is similarly large and makes it seem like quite a showy piece as it stands out and is noticeable, especially on a slim female wrist. I like the contrast and exaggerated proportion in relation to the size of my wrist and hands. The face is a graduated shade of brown and has a sort of shimmery look as you move your wrist and the light catches it. The number markers are silver coloured and match the surround of the face, which is a large silver coloured metal block. This also attaches the face to the cuff itself. The hour and minute hands have glow in the dark sections so if they have been exposed to light they will continue to be visible in the dark for a short while afterwards.

      I wear this watch constantly. I keep it on all day round including the night, and only take it off when I am going to coming into contact with water, to protect it from damage. Due to this, the watch has experienced a lot of wear over the past 6 months. There are various bits of damage and wear & tear occurring and I am a bit disappointed that it is not as sturdy as I would have expected. The end of the strap is splitting and the two layers of leather have come away and are peeling back. This is the sort of thing that is only superficial, and I can easily mend with some glue before it gets any worse. The loops that keep the excess strap length securely in place are stretching and I fear that they will probably break off before too long. This is a common problem that I have experienced with a lot of watches in the past. The main area of annoyance is an aesthetic problem, as the silver coating on the metal face surround is wearing away on all its edges. This is causing the copper-coloured metal underneath to show through and it shows how cheap the watch is.

      As for time keeping, I have had absolutely no problems with it at all. It keeps time perfectly, and as this is the purpose of wearing a watch, it does its job well. You can adjust the watch forwards or backwards by releasing the small pin on the side of the face, and winding it to the desired time, which happens during the beginning and end of Daylight Saving Time. This is effective and the pin stays in place securely in the meantime, it would be impossible to accidentally change the time without intending to and purposely pulling the pin out.

      For 6 months of constant wear this watch has done a pretty good job. It's a shame that the components of the strap and face will probably wear out long before the mechanism dies, but it is a cheap item and as they say you get what you pay for. For the price I think it's a reasonable product but I would be inclined to select something a bit more hardwearing next time. The style of the watch is modern, wearable and clean-cut. I think it looks good and with a bit of care I will carry on wearing it for as long as I can!


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