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Tag Heuer is a Swiss luxury watch brand. There are few makers capable of playing in this field, as it is not just the technology and not just the design that you need to nail. Heritage helps, but you need the cachet, the style, the elan. Tag Heuer has all of these. Famous sponsors of the brand include Steve McQueen, Ayrton Senna, Uma Thurman, Maria Shapova, Lewis Hamilton and Brad Pitt. Excepting a slight difference in size, the men and women's aquaracers are identical. Just as well, because I am reviewing the woman's watch. One that I was able to give to my wife. The first thing that strikes you when you see one in person is just how perfect it is. Every milimetre is somehow right. Every tiny detail is just so. It is classic, simplistic and beautiful. Minimalism is the order of the day. Silver is the theme, and this is accomplished through alternating matt and polished surfaces that compliment each other. There's no pretention here. An analog display. Hour markers are flanked with second markers and with a comparitively large "12" at the top. The Tag Heuer brand mark is the only splash of colour in the whole ensemble. The scratch proof, anti relflective casing avoids being bulbous and doesn't detract from the overall attractiveness of the watch. It is a metal clasp, and the segments are comfortable against the skin (or so I have been told). Adjustment is easy and quick once brought into any watch specialist. It is waterproof to 100 meters, which means you can get it wet, but not a good idea to take diving. Battery replacements involve sending the watch away during which the components are cleaned. This costs about £40 a go, so it is just as well each battery lasts up to 5 years. If you want to buy one, it is one of the cheapest in the Tag Heuer range. Cheap is a subjective term. Here it means approximately £800.
I have had one of these for the last 7 years, and have only recently replaced it with a Tag Carrera. When I bought this watch it was the first time I had spent such a high amount of money on a watch and I was a bit concerned about such exuberance - 7 years down the line I have no regrets. This is one of the entry level Tag's, although there are cheaper models available - because of this it is fairly "no frills" but it does exactly what I need it to without any fuss. The model I have is slightly different in that the face is blue instead of the silver model shown. The watch features a date display on the right of the face which is easily adjustable using the single crown on the side. The crown is used to alter both the time and the date; pull it out one click to alter the date and 2 clicks to alter the time - this makes it very easy to adjust either the time or date. There is a rotating bezel around the face which also has the number of minutes on it. Not sure why it needs to rotate but there we are! The glass face is made from solid glass - apparently it is the same glass they use on jet and helicopter windscreens to it is virtually bullet proof and is also very difficult to scratch. Even though I have worn mine virtually everyday for 7 years it is in very good condition which is testament to the build quality and materials used in the watch. I had had the same battery in the watch for 7 years and only recently needed to replace it for the first time about 2 weeks ago, so you do not need to worry about having to replace the battery on a regular basis. Overall, this is at the cheaper end of the line for Tag's, but it is now available second hand at bargain prices - even now it is still a very good looking watch.
I tried to get dooyoo to add the correct watch, but unfortunately they did not and they said that the watch I suggested was already a listed product, although the Tag Heuer I own is not the one displayed above. My watch is Tag Heuer Aquaracer (17380339) and it has a black face, with the date shown at the bottom of the face where the six would normally be. Also another feature that my particular version of the Aqqua racer has is an alarm feature, which has two smaller watch hands to the right and left of the main watch hands. It is also embossed with "Aquaracer 300 metres" just above the date. The Tag Heuer logo is just under the 12 on the dial as usual. You can see the watch at http://www.goldsmiths.co.uk/product.asp?cid=1&pid=3396. It is a steel watch (both the strap and case) and is very durable. The strap has both brushed and polished steel. It is heavy enough to be solid, but does not wiegh you down. The glass on the watch is sapphire crystal. I really like this watch, I think it looks good and is very easy to use. You change the time and date by pulling out the bevel on the right side of the face and twist. The function for working the alarm feature is a button below the bevel and it is easy to use - 1 click allows you toset the time and two clicks turns the alarm off.