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Having owned several tags before I was unfortunately unimpressed with this item.
Don't get me wrong this watch worked perfectly with the same precision and quality you would expect from a TAG.
The only problem I had with it when I tired it on in the shop was that it was considerably lighter than a normal TAG and came with a standard issue rubber strap. I prefer big bulky watches with a metal strap.
The watch face itself looked cheap and is something that you would expect to find on a 1950's film spaceship the besel, buttons and dial all looked cheap and out of the ordinary for the superior quality items Tag usually make.
The traditional hand and modern digital clock in the background do not go well, as I firmly believe that a watch should be one of the other not both. The watch looked very complicated to use.
Tag's are amazing watches and I would consider buying another F1 watch in the same range, just not this one.
Watches present something of an enigma. On one hand (excuse the pun) they have a practical role to play, on the other they are a fashion item. This includes Mens as well as Ladies watches. Indeed, on Continental Europe, watches are changed like jewellery according to the clothing worn and the occasion.
TAG watches have long been considered amongst the most stylish and practical: this watch is no exception.
The casing is made of brushed stainless steel, with a sapphire crystal scratch resistant cover. This has a 200m water resistance depth, which from my understanding will allow diving to 50m depth. The facing is black but with a digital display built into it. The strap can either be black rubber or brushed steel. A bezel surrounds the face.
Using the multifuction keys the user can call up the digital display and reveal an alarm, calendar and stopwatch etc. This is an LCD display and with the light off is very subtle.
The effect of all this is very stylish, understated and uncluttered. I prefer the black rubber strap for comfort and style as I feel it adds to the subtlety.
On the practical front as stated there is effectively a digital watch behind the analogue display. By twisting the centre knob, various times can be displayed, along with the date, stopwatch, alarm or countdown. One very useful utility is to be able to change the 'hands' to the time zone you are in whilst keeping one of the digital times on GMT so you know exactly what time it is at home.
The Alarm clock is good, with an initial bleep to start waking you before a full scale assault on your ears. The only problem is that the alarm is set to time 1 of the digital clock and you can get caught out when on a foreign time zone if time 1 was not changed.(happened to me recently, my phone got me up)
Over all these functions are easy to manipulate using the side keys and are initially backlit for ease of seeing.
On the down side however, are a number of things.
Firstly, the casing is not as tough as you might imagine. It seems to scratch fairly easily, but this is usually rectified at services. The glass is much tougher and mine is still scratch free.
The rubber strap, whilst stylish and comfortable is prone to fatiguing and I have changed mine once already in 6 years.
Finally, the buttons should not be pressed whilst underwater. I find that the centre button can depress easily with the wrist bend back. As a result I tend not to wear it when swimming.
Finally, the initial cost and the running costs are steep. Sure, it is not as expensive to buy as some watches, but it was over £1300 new and on ebay they appear to be going over £800. A battery change will cost £50 and a service between £150 and £200. My watch strap was £120.
In summary, it looks great and does everything a watch should do, but the cost means you will probably only ever own one and you will be unable to pose like the Italians with a watch for every occasion