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Being a bit of a geek... I love this watch. Being asked the time by strangers was a chore until I got this, now if I get asked the time I just flash the watch and watch the confused expression on the face of the questioner.
Admittedly it took a while to get used to the whole binary thing, I mean, sure I knew how binary worked but I'd never had to use it in day to day life, but after about a week of having it I learnt patterns and things which meant reading it was just the same as reading a normal watch.
While I may be sad to say it, this watch has actually been the topic of conversation for a minute or two at more than a few social event. The story goes "Hey what's the time, I need to be home by 11... Hey cool watch!! Hey, Louise, come look at this guys watch" and so it goes on...