My first impressions were how much it looked like photoshop and thought 'photoshop with a few extra buttons'. But at a closer look it is a complex program with a decent timeline like Director's. Being in direct competion with Flash it is hard not to compare the two. Therefore I found Livemotion to be far quicker to learn than Flash as all the options are more accessable in seperate windows rather than searching through menus for simple animation fuctions. Therefore I think Livemotion is better for businesses, while Flash is still best for creatives because it doesn't influence your work. Having tools in your face infuences your work because if you can not decide what to do you are going to use the tool in your face.