Echo Falls is a brand of wine specialising in the production of reds, whites and roses (add accent where applicable) and occupies the mid-range market in the United Kingdom. They don't produce any sparkling wines to my knowledge. At around £5-7 a bottle, and available in every super-market, off-licence, and most other relevant retailers nation-wide, Echo Falls create every-day wines - not really ones for special occasions. The wine is good quality, and hence goes down a treat - this particular variety, the sweet White Zinfandel, is a popular choice, and here's why...

A type of Rose, White Zinfandel combines the fresh, fruity flavours of the standard Rose variety (also produced by Echo Falls) with a slightly less sharp and more sweet 'general taste'. The sharpness is reduced, but the wine still packs a punch - it still has a very tangy undertone and cool freshness simultaneous and strong. The alcoholic ABV content (of 10.5%) doesn't infringe on the taste too much, it just offers a warm after-glow in your throat - a constant reminder of your personal plunge in drunkenness!

White Zinfandel can leave your mouth quite dry and dehydrated. The main way to combat this unfortunate effect is to mix the wine with lemonade, this carries on the sweet theme, but can (for some people) send it over the top - into something tasting far too sweet. Soda water lessens the sweetness and still acts to hydrate you - with a bitter backdrop - it is also a popular choice of mixer. Enjoy these mixers over ice in a tall glass and you have yourself a pub termed 'spritzer'.

A WORD OF WARNING - don't buy this type of wine from a 'dodgy' looking corner-shop. Most of the bottles you'll buy are counter-fit. This, apparently, is an easy wine to mimic - due to its relatively standard taste and simple packaging / labelling, most people won't suspect a thing. Often though, these counter-fit wines can have harmful / damaging ingredients that don't bode well with your system!

Overall, I like the taste of White Zinfandel, but I do find it distinctly sickly after two or three glasses - I can't drink more than that amount in any one evening. It's easy to drink the stuff as it tastes like pop after a few glasses - you can get very drunk very quick, so be careful! I recommend the White Zinfandel variety for those of you with a sweet tooth, but also recommend the Rose and the white Pinot Grigio for anyone after something dryer. Any product - genuine - produced by Echo Falls I trust and recommend as a result!

RATING: 4.3/5
ABV: 10.5%
PRICE: £4.99 (per 75Cl bottle).
AVAILABILITY: tesco.com (online and in-store) and at all local boozers and stores.